LOCAL MAPS SEO SERVICES FOR HOME SERVICE COMPANIES
The goal of traditional SEO is to increase a brand’s searchability on a national or global scale; local maps SEO targets geo-specific local search queries and “near me” queries. The purpose of Google map marketing is to increase your brand’s online exposure outside your storefront. This will allow you to reach out to new customers online in the local area.
For small and large home service companies alike, Google map optimization has become more and more important in the age of digital dominance. A Google local campaign is a critical component of converting qualified leads into sales for small and multi-location businesses. You may be doing more harm to your business than you think if you don’t have a local SEO strategy in place.
Almost all consumers use the internet to find local products and services. The big question is whether your company is positioned to be found when and where customers are looking for it. A Google business page is what you need.
To boost your maps SEO ranking, Google local combines several Google Maps strategies, including:
- Search Engines
- Internet Directories
- Content Development
- Online Reviews
SEO (search engine optimization) is a confusing topic and one that many small businesses don’t understand. With so many different points of view on the subject, ranging from “SEO is dead” to “SEO is push-button easy,” what and who should a small business believe? When a topic like this is so confusing, it’s not surprising that so many companies avoid it altogether.
The fact is everyone is using the internet to find contractors, services, products, and events. So the question isn’t if your company should be on the internet; the question is, how do you get in front of consumers when they are looking for you?
Well, you’ve come to the right place. Our affordable GMB solutions are scalable with simple entry-level plans to full-service domination programs. Start with our discovery form or request a consultation. There is never any obligation, and you will gain a wealth of information about local SEO and the signals needed to market your local business online. Call Social Climb’s local marketing specialists to learn more about our affordable local SEO packages.
Online Marketing: Is it Working For You Or Against You?
Your website may be working for you, but how do you know? Can you track visitors to your website or phone calls generated by it? The majority of small businesses don’t know how well their website is performing. To tell you the truth, many large companies have no idea either. Analytics is critical to determining what works and what doesn’t when it comes to your marketing budget.
Our lives today are fast-paced, mobile, and digital. These are the things consumers want:
- Fast loading websites
- Mobile friendly websites
- Easy navigation
- Quick access to contact information
- Good, interesting content
- To be entertained
People tend to ignore paid ads and generally turn to these when they can’t find what they are looking for in organic results. Almost half of all mobile searches come from a mobile device, and users rarely click through to the second page of these results.
How does this affect your small business? You need a mobile-friendly website that is easy to navigate, clearly provides visitors with contact information, and can be found on page one in your city. Your high authority website should also make it simple for users to locate the most critical information. Therefore, you need to understand which pages your online visitors are visiting most frequently and how long they spend on them.
As you can see, top ranking on page one is crucial because it increases traffic and conversions, which leads to more sales and revenue. Being found on page one can change your business exponentially if you take the time to optimize your site for conversions. Discover how local SEO can also help your home services business succeed.
Is Your Website Mobile Optimized?
Find out what your customers see when they visit your website from their smart phone.
Mobile SEO Is Vital For Local Contractors
A high authority mobile-friendly website is now more important than ever. Google made a significant change to its algorithm on April 21, 2015, allowing mobile-friendly websites to rank higher in Google local search results while non-mobile-friendly sites rank lower.
Mobile technology will continue to play a significant role in a company’s marketing strategy as smartphones become a regular part of people’s daily lives. What exactly are mobile-friendly websites, you might ask? It’s a website that’s been designed to display correctly on a smaller screen, such as a tablet or smartphone.
By making your website mobile-friendly, you will improve load times and user experience for the website. As a result, users spend more time on your site, read your content, and learn about your products and services.
No matter how long ago Google changed its algorithm, it’s not too late to update your website. It has been proven that optimizing a website for mobile devices increases engagement. When conducting research, 90% of people switch between devices. As a result, they may find you on their mobile device and then continue their research on a desktop or vice versa.
Local Maps SEO Optimization For Contractors
For most home improvement entrepreneurs, spring and summer are the biggest time of the year. For carpet and flooring installers, home painters, roofers, landscapers, electricians, carpet cleaners, siding firms, and general contractors, being found on Google Maps can mean the difference between huge revenues and mediocre profits.
Local contractors often struggle with online marketing due to the fact that they are typically small businesses or family-owned. Contractors are usually too busy managing their businesses to deal with marketing. Contractors are heavily reliant on word-of-mouth marketing and being found online. The number of referrals from satisfied customers can grow over time, but this strategy by itself leaves a small business vulnerable.
Consistently being found on the top of Google is the key to getting leads and sales month after month, year after year.
You don’t want to miss out on getting leads from customers looking for your services online, regardless of whether you specialize in roofing, insulation, pest control, or any other home improvement area. You can display your reviews in Google Maps as well, so people can easily find your home improvement business in Google Maps. You can boost the visibility of your business online as well as increase your brand recognition when you include your business in Google Maps. More new customers means more profits!
Importance of Online Directories for Local Maps Marketing
As we know yellow pages phone directories are a thing of the past but online directories is a whole different story. If your business isn’t listed in the online directories for local search your missing out on a whole lot of traffic and potential sales.
The benefits of Local Directories:
- Improved website ranking for your website
- Greater Exposure where consumers are looking
- A large majority of directory sites are free
As you can see a local search directory listing plays a major role in driving more traffic to your website. The challenge most businesses face is that they don’t know where to find all of these directory sites. We all know about the major ones like Yelp, Manta and SuperPages but did you know there are hundreds of online directories? The second challenge most small businesses face is finding the time to go out and create a listing on hundreds of sites.
This is where Social Climb comes in. We help businesses get listed in local search directories and major directories online. We make sure that all your citations have an accurate NAP and optimized so that it will boost your websites rankings in GMB (Google My Business).
Most Common Problems with Local Business Listings:
- Address – Not correct or missing
- Business Name – Incorrect or Missing
- Website Address – Missing
- Phone – Number Is Missing or Incorrect
- Listing – No Listing At All
EVERYTHING NEEDED TO DOMINATE THE GOOGLE SEARCH ENGINES
Technical Audit
Our technical audit assesses your websites onpage and offpage structure against strategic goals and competitors sites.
Directory Report
Our directory report (citations report) provides details on listing, listing quality and guide to the best places to add your local business.
Advanced Keyword Research
Being found online works best when your business is found for the right keywords – high traffic & high purchase intent.
Content Submission
Content is the lifeblood of the internet. Having high quality, interesting content drives traffic and sales.
Social Media Marketing
Let’s face it, we live in a social world. The search engines look at social engagement for top results.
Internal Links Optimization
There is an art and science to properly linking between pages on your website for easy navigation and top results.
Paid Local Advertising
A diverse local marketing strategy may include paid advertising. Properly optimized ads improve ROI.
Accurate Business Listings
Directory listings (citations) can become the Trojan horse your competition didn’t see coming but only if they are done correctly. A citation needs accurate NAP (Name, Address, Phone) on all listings.
How Does Your Business Stack Up On Google?
Do you know how your business is doing compared to your biggest competitor? Is your business information correct? Request a full report to see how you stack up!
We Make Local Maps SEO Affordable For Home Service Companies
Affordable SEO for local businesses is priced so that you make a return on your investment with just a couple of sales each month.
We know that being found on page one is only effective if you are found for the right keywords – We call these buyer keywords. Keywords that consumers type when they are ready to buy like “best carpet cleaner in Chicago” or “same day plumbing service”. Whether your a contractor, attorney, medical professional or small local business, local SEO can help your business be found online.
Common Lead Service Questions
Google’s local search engine optimization (SEO) helps you make your business more visible to people who are searching locally for your products and services.
Any business that serves a specific geographical area or has a physical address can benefit from local Search. An excellent way to grow your business is through local search.
Google’s standard organic search listings include a local map pack. Google’s local rankings and the local pack results, however, are generated using separate algorithms. Local businesses have the possibility to appear in both the main and local organic search results.
Google maps is a free Google resource for all local businesses. Claim and set up your Google My Business (GMB) listing at https://www.google.com/business. The first step is to claim your local business and have Google send you a post card to verify your company address.
There are several step that need to be completed and although it is straightforward there are some important things you’ll need to know in order to setup your Google maps properly. We recommend downloading our free Google Maps setup guide to help you.
The most effective and fastest way to promote your business online when it comes to Local SEO is through Google Maps marketing. Using your target keywords or your business name, you can easily be found on Google by your local audience. This is done through the use of Google Maps.
Local searchers on Google are attracted to your Google maps (GMB) which is also sometimes called Google Maps SEO. In Google Maps SEO, your brand is optimized online in order to increase visibility on Google Maps. The results of having an authoritative business page on Google can really boost your business listing and drive more sales.
Whether you have a website or not, local SEO can help you stand out. It will increase the number of people visiting your premises through online searches. Leads from people searching specifically for your business’ products or services are also likely to convert at a high rate since they come from people who are seeking them.
Today, Google searches for local information account for nearly half of all searches. Google is likely to show local businesses nearby even when someone conducts a typical daily search.
What does that mean for small businesses? Well, according to Google’s own analytics the phrase “near me” increased by 900% in 2019. Google began providing more relevant, prominent, and proximity-based results for geographically-related searches to better meet the needs of its searchers.
You will be more likely to be found by potential customers if your business is near where they are conducting their search, offers the services and products they are looking for, and has local business listings that are optimized for local search.
The benefits of investing in local SEO for small businesses go beyond better rankings in Google search results. These include:
- Help you market effectively at a low cost
- Makes it easier for local customers to find you
- Targets customers who are ready to make a purchase
- Improves search engine traffic by delivering more qualified results
Promoting a small business on Google Maps gives an edge over large authority industry websites that do not have a local address. The competition on Google maps is smaller than on an organic listing.
ABOUT SOCIAL CLIMB
We can’t wait to talk to you about how our digital marketing services can help you reach your business goals.
As a leading Local SEO company, our team is passionate about helping businesses like yours multiply revenue and profits without working 15-hour days. Talk to us about how we can help you.
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