Getting Your Calls To The Right Place With Call Tracking

Call tracking software is a useful tool for many reasons including better advertising, better customer service and to save money, but it can also provide a better way to route your calls. Call tracking software gives a company the ability to better handle their call volume as well as the ability to properly route each calls to the desired location of the company. This can greatly help the company stay organized and more effectively and efficiently handle each call.

Better customer service

Call tracking software allows you setup menus to better handle incoming calls. Menus are an effective way to route your calls to a precise location within your business. They save time and eliminate frustration for your callers. Menus also make your business appear to be more professional and efficient. Using call tracking software you can also eliminate the risk of missed calls. You can have your calls rerouted to another receiver if the first receiver does not answer.

Route calls by schedule

Call tracking software allows you to route calls based on their schedule. You can create custom routing based on office hours, holiday hours, lunch hours and even after hours. This helps keep you organized and it also keeps callers satisfied with the service they receive.

Direct calls to specific locations

When you have multiple locations or numerous franchises it can be difficult to make sure each caller receives helpful information that pertains to the specific location they are in. Call tracking software allows you to route each call to a specific destination depending on the callers location. Using geo-routing it is possible to use the caller’s area code or zip code to route the call to the nearest location.

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Better distribution of calls

With call tracking software it is possible to distribute calls across multiple agents. This function can be used to make sure each call is answered as swiftly as possible or to distribute calls evenly to each call agent. Calls can be set up in a round robin fashion where all calls are evenly distributed to all call agents. It is also possible to have calls go to all the call agents available and then the first agent to answer receives the call.

In conclusion, a call tracking system or other type of call analytics are an important part of a comprehensive digital marketing system that is necessary for best marketing results. 

08.22.2018

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