website design services

Why Your Business Needs Its Own Website

Even if your company is locally-based and relies on foot traffic, it’s still a good idea to create your own website to reflect your new business venture. We’re living in a time now when most people search for companies and services on the internet before looking anywhere else. Decades ago, it was easy to open a phone book or ask friends about their experiences, but the internet has allowed people the chance to find great companies with viable real-person testimonials. This is why it’s crucial that you create a website for your own company in order to bring in more revenue and new clientele.

Importance of Establishing an Online Presence

One of the main benefits to establishing an online presence for your business is that you’re going to attract more customers. People who wouldn’t otherwise know that you’re in business will find you on the internet and might consider using your services. You can also improve upon your customer service using the internet because you’ll be able to answer reviews, comments and inquiries in a quick and efficient manner.

Choosing a Domain Name and Registering It

marketing online for local businessesFirst, you’ll need to think of a good domain name for your company that will attract clients and visitors to your site. Next, you’ll want to click here to learn more about domain registration in order to buy the domain name legally so that no one else has access to it. It might be a good idea to go with a name that reflects your company’s title or the type of services that you’re offering. Keep in mind that you will need to pay a monthly or annual fee in order to keep the domain in your name.

Buying Hosting

Along with registering your domain name and publishing it online, you’ll need to buy a hosting package to publish your site onto the worldwide web. Without hosting, you won’t have space to upload files and images to the internet and will only have a domain name that isn’t able to do anything. There are a ton of hosting sites available to choose from, so be sure to compare a variety of them before making your final decision. You will need to pay a monthly fee to keep the hosting account active and your site published online.

How to Successfully Run a Website

Running a successful website means that you need to put the time and work into getting it known through marketing and advertising campaigns. You will also need to integrate search engine optimization into each page to rank higher on popular search engines. You can hire outside companies to do this type of marketing for you, but keep in mind that you’ll pay a fee for their services. Once your site takes off, you’ll still need to put the effort into maintaining it so that you don’t lose visitors and instead continue to grow your business’s online presence from the ground, up.

website design for small business

Improving The Conversion Rate Of Your Website

The home improvement industry as well as some other service industries have a greater need for an easy to navigate website. So when it comes to our websites all the shiny bells and whistles look great but if a visitor can’t find what they need quickly, they just move on.

Here we are going to take a look at some features that will help increase the leads and sales conversions generated from your website.

Contact information – most people will pick up the phone and call for service repairs and they are hoping to speak with someone right now. Most homeowners will get a list of contractors and start dialing, looking for a quote or to get an answer to a problem. If they have to hunt for your companies contact information, they lose interest and go to the next website. Make sure your contact information is easily visible on every page. The top right corner is the most common practice and is easy for consumers to find. It is also a good idea to have it in the footer as well. And of course you should have a contact page with your phone number prominently displayed.
Contact forms – Some consumer still prefer email to narrow down the top few contractors they want to speak with. It isn’t always easy for consumers to get away from work to manage their personal home maintenance needs so an easy to find quote form is ideal. Keep your forms short and simple, getting just the important information needed to provide a quote. The home improvement industry doesn’t always lend itself to accurate quotes via the internet so in these instances find out the best time and number to contact the consumer. Your contact form should be on the home page, most if not all of your inner pages and definitely on your contact page.

Services – break down your services into easy to navigate pages. So for example you might have a page or section dedicated to residential services and another for commercial services. Or a repairs page and replacement page. Whatever makes the most sense for you industry. Your services and links to the inner pages should be prominently displayed on the home page so your visitors can easily find what they need.

Simple but attractive website – Unless you service a high end clientele, a simple design that is easy to navigate and looks nice will do the trick. Avoid light colored text on a dark background. Studies have found that most people will not read an entire site that is opposite of the norm. Now this isn’t always the case…. some light text on dark performs well so just be cautious going down this road.

I have seen some unattractive website perform well when they follow the guidelines above so there is no silver bullet when it comes to website conversions but the list laid out in this article will help 80% of website perform better. Contact Social Climb for your free consultation.

8 Best Practices for Website Design

 

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