All the efforts in a professional SEO foundation start with a strong on-page or on-site SEO and ends with off-page techniques including link building and social media networking buzz. In my experience, the stronger on-page optimization you have on a site, the less work you require on link building and other off-site SEO. On-page and Off-page SEO are inversely correlated with each other, so to speak.
I never came across with a formula that can determine how much the strength of one factor affects the other. However, based on plenty of websites I did SEO for or consulted in their SEO foundation, I could develop a basic formula that can give a broader outline of required off-page SEO work based on the present on-page strength of the URL you are targeting. Here is brief of my conclusions with some examples to make it simple.
Before examining the effect of on-page factors on the Search Engine Optimization link building, lets first have a closer look of what it includes. On-page optimization factor is determined based on each keyword you are targeting for a specific URL. The order of priority of presence of this keyword in on-page SEO is as follows:
- Domain/URL (factor a)
- Content (factor b)
- Meta Title (factor c)
- Meta Description (factor d)
- Anchor Text (factor e)
In the past there used to be importance of meta keyword as well, but since its misleading to a user as its not visible during a search, Google already excluded it from its indexing factors. Other search engines though still put some value to meta keywords.
So, if you are targeting a keyword for a specific URL and if this keyword is present in all the above five instances, then you already out-beaten a good amount of competition among the similar websites that may not have this keyword present in all five places as mentioned above. This is also a good way to measure SEO competition of a given keyword while preparing your SEO strategy. For example if you are targeting for keyword “weight loss program”, the Google.com will bring you around 92 million sites competing for this keyword. However using the command inURL, inText, inAnchor in the Google, the real competition lowers down to around 1 million sites. What does this exactly mean? This means that these 1 million sites have stronger SEO than 91 million sites having off-page optimization as a constant. This also means that if you do not have “weight loss program” in your domain/URL, meta or content, you will need many folds extra effort in backlinking and off-site optimization to compete with the sites that have this keyword present in the above mentioned five factors.
So generally speaking, if you have fulfilled all five factors during your on-page SEO foundation, it will reduce around 10% of your backlinking effort for each factor that is lacking in your competitor’s site. So if a site lacks all five of these factors, it means that you will need only 50% of the total number of backlinks that site has to appear before it in SERP.
Knowing how to manage your backlinking strategy with the quality of your on-page optimization can help you rank faster and manage your SEO budget. If you would like help with your on-page optimization or developing your backlink strategy schedule a free 30 minute consultation.