Pay Per Click, often referred to as PPC, continues to be a popular way for businesses to direct traffic to their site. Advertisers pay the website owner a fee each time a visitor clicks on the ad and moves to their site. To advertise in this manner, a company bids on a keyword or keyword phrase which they feel is relevant to their targeted customer base. Search engines prefer this method while content sites tend to charge a flat fee for each click rather than having companies bid. Either way, the company offering the advertisement benefits by bringing more traffic to their site and the website owner hosting the ad benefits by receiving payment for each click. If you’ve been using SEO Services without success, it might be worth a try.
What other benefits may be had when PPC is used? Control and Flexibility Each client has different needs when it comes to advertising campaigns. With a pay per click campaign, the client gets to design and control the campaign and change it depending on changing business needs. Seasonal campaigns are one option with different campaigns for different target audiences being another. Track performance of the campaign and make changes based on the results of each ad. This saves the client money as he or she doesn’t pay for advertising that doesn’t work. Only those ads which are effective will be clicked on.
Great for Budgeting
The initial outlay for a pay per click campaign is very small as search engines don’t charge to have the ad placed. Some do require an initial fee to set up the client account, but this fee, on average, is very small. Once the fee has been paid, the client only pays when the ad is clicked. Clients tailor the budget to meet their sales goals and determine the aggressiveness of the campaign. Clients only pay when results are obtained which is not the case with most advertising methods.
Instant Lead Generation
When clients spend money on advertising, often they have to wait weeks or months to see results. This is not the case with pay per click advertising. Immediate results are seen and online revenue may be generated immediately. Months may go by before search engine optimization results are seen and pay per click campaigns fill in the gap until this occurs. An effective advertising campaign uses a multi-prong approach with PPC being one prong and search engine optimization another.
A Level Playing Field
Small businesses often find it hard to compete, especially with big box retailers with an ‘unlimited’ advertising budget. With pay per click advertising, all businesses have an equal opportunity when it comes to bidding on keywords. Local businesses love the fact that specific geographical areas can be targeted and any business has the opportunity to target those in a different part of the world without the need to set up a business in the targeted location.
Making Use of Seasons or Special Occasions
Many companies find that sales increase significantly at one time of the year. This may be true for those selling Halloween costumes or those who sell vegetable seeds which must be planted in the spring. Companies such as this get a boost when pay per click advertising is used as they only place these ads during the busy periods. All businesses should consider making pay per click a part of the overall marketing strategy. With many benefits to using pay per click, a company has little to lose. The rewards of a good campaign cannot be discounted either.