A professional contractor who has been in business for a while knows that the success of each job extends beyond the project. Delivering a project and great customer service can lead to more referrals and future jobs. As a matter of fact, the #1 influencing factor for how much a consumer trusts a company is customer service.
With the digital age comes social media and the power it brings to your online reputation. Website Builder has a great infographic and article showing the importance social media plays in your online reputation and how it can be used to build a strong online community.