Do you have a video? The number of people watching videos every day is at an all time high and doesn’t show any signs of slowing down. Video viewing is predicted to represent 55% of all consumer internet traffic by 2016. Today video viewing accounts for 50% of all mobile traffic. Of course some of that is geared towards entertainment there are still a significant percent that watch videos to learn more about a product or service.

By adding video to your website you can improve your onpage performance. One of the factors included in website rankings is the length of time visitors spend on your website. Engagine videos keep visitors on your site longer, they learn more about your product or service, it builds trust in your brand and the added benefit is improved website rankings.
If you have a promotional video that isn’t providing you with a return on your investment give us a call. Let us help you promote your existing video online where your ideal audience is watching and ready to take action.


Why Video Marketing?

When we look at content marketing, the role that video plays has become more and more clear. Today companies are beginning to realize how video is playing a major role in their content marketing strategy. Video should be viewed as a tool for capturing the user’s attention and delivering a message that promotes your brand. And just as important your message should be memorable and meaningful.

How Big Is the Video Market?

According to comScore the average internet user is exposed to 32 videos per month on average. Forbes reported that 75% of executives watch work related videos on business websites at least once per week. The key thing to take away from this is that video marketing isn’t optional anymore and should be a part of your strategic marketing plan.

Who's Using Video for Marketing?

Demand Metric recently conducted a study of marketers to find out who is using video as part of their marketing strategy. 69% of respondents reported that they are already using video in their marketing strategy while 31% reported that they plan to use video in their marketing strategy going forward. Video isn’t just for big businesses anymore. Every business should be using video.

Convert More With Video SEO

You’ve heard the saying “a picture is worth a thousand words”. In the case of video, a well done product or service video can be worth a thousand sales. That is if your video appears in the top of search engines and video sites like YouTube. In order for your video to deliver the results you want it needs to be seen. With millions of videos online today knowing how to reach your ideal audience is key.

There are several different types of videos that convert very well. Explainer vidoes, product review videos and how to videos are amongh the top.

One of the newest trends in video is the “explainer video”. This is the secret weapon that marketers are using to increase conversions. An explainer video tells the companies story. It is a means to clearly and effectively convey a specific value proposition. Drop Box has used this type and increased conversions by 10% with the video being viewed 750,000 times in one month. Take a look at Drop Box’s explainer video below.

Marketers report that video converts better


Consumer more likely to buy after watching video


Information transferred to the brain is visual


Product review videos are pretty much what it sounds like. Reviewing a product and comparing it to a competitive version is a great way to show off the benefits of your product and how it is the superior choice. As you can probably see this is a great way to increase conversions for your product.

How to videos are also great for higher conversions. If you have a product and want to sell more of them, helping a consumer understand how best to use it increases their desire for the product… especially if it will make their life easier.
At Social Climb we help our clients push their videos to the top of the search results with our SEO services, where they can be seen and do the job that was intended. Video is widely used as a means to educate consumers and engage them in the process.

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