When consumers are looking for health related information or services the first place they turn is the internet using search engines like Google, Yahoo and Bing. As a matter of fact searching for health related information via the internet is among the most common activities for all ages according to a study by PEW Research.
Because there is so much activity online for health care information it is only fitting that your practice be online where people are searching. Medical professionals who are not yet being found online are missing out on a great deal of new business each and every month. Whether your speciality is medical practitioner, hospital or local clinic it is imperative that your targeted audience can find you.
At Social Climb we have a team of marketing experts that specialize in working with medical professionals of all types. We utilize cutting edge technologies to not only analyze your top competitors but also to identify strengths and weaknesses in your current website.
The health care industry along with many others are experiencing an evolution. Google has made a shift and no longer reward keyword stuffers and blackhat backlinking techniques. This shift is really about catering to the audiences needs – this comes in the form of content.
You may have heard the saying “content is king” and this couldn’t be more true than in the health care industry. providing quality relevant information that patients are looking for builds trust and expertise. Today most consumers have a wide range of options for their medical needs which means they can shop around.
In addition to having current and up to date information on their website, medical professionals need to increase their web presence and internet marketing is the key. Ongoing health care SEO and fresh new content keep a practice ranking high on the search results. Learn more about video SEO for your medical practice.