Spring and summer is biggest time of year for most home improvement contractors. For carpet and flooring installers, house painters, roofers, landscapers, electricians, carpet cleaners, siding companies and general contractors, this is the time when being found on the search engines can be the difference between large revenues and mediocre profits.
Many local contractors struggle with online marketing because they are typically small proprietorships or family owned businesses with tight budgets. Most contractors don’t have the time to deal with marketing because they are busy running their business. Contractors rely heavily on word of mouth marketing and being found online. Referrals from satisfied customers can grow over time but this strategy alone leaves a small business vulnerable.
Online rankings is the key to consistent leads and sales month after month and year after year.
Contractors don’t want SEO, they want the end result that SEO can provide them – more leads and more sales, period.
SEO for contractors is a little different from small business SEO for a store, restaurant or national company. Contractors SEO should focus on the local market and their specific needs as it relates to the area. For example, not all roofers have to deal with hail damaged roofs or moss growing on the roof tiles. Each market has it’s own nuances that need to be taken into consideration when building the website and marketing it.
The key to more leads, higher conversions and more revenue is getting the contractor’s website to rank for a variety of keywords and phrases. Looking at the trends for each specific area can also provide insights into the most commonly searched phrases by industry and location.
Working with an SEO agancy that specializes in the home improvement insdustry will give your business the edge it needs to not just rank well but to increase the number of leads coming in each month. And obviously more sales and revenue.