Many people who do article marketing for SEO want to get results but often their results do not meet their expectations. Here are, based on my experience, the top 5 SEO article marketing mistakes that you should avoid if you want to really get results with your article submissions.
1. Submitting an article with the same title
The title is very important from an SEO point of view. “5 Article Marketing Blunders” is not the same as “Top 5 SEO Article Marketing Mistakes You Need To Avoid” in the eyes of search engines. And if you want your article to appear unique, this is the first step you need to follow.
Make sure you rewrite your titles in order to have between 5 and 20 different versions of your title. And do not forget to put your keyword in your title. This is a must when you submit an article to both article directories and blog networks.
2. Submitting an article with the same resource box or with the same links (anchor text and URL)
When you submit articles for SEO, the most important part of your article are your links back to the pages you are promoting. If you submit to directories, then the most important part of the article is your resource box, and if you submit to blog networks, it is your anchor text links.
Submitting the same article with the same anchor text link pointing to the same URL is a clear footprint and does not help you make your article appear as unique. What you need to do instead is vary both the URL you are pointing to as well as the anchor text of your links. With one article you can promote several pages, so just take advantage of this possibility. This will give you more links to more pages without more effort on your part.
3. Not submitting enough articles
Both when you submit article to article directories and when you post them on blog networks, you need to consistently submit articles. Promoting one keyword means you will need to submit several or many articles.
Submitting one article to directories and 3 articles to a public blog network like MyArticleNetwork might be enough if your keyword is not competitive. I have reached the number 2 on page one within 2 weeks with such keywords.
But if your keyword has some competition, you might need to submit 5 articles to directories, 10 articles to a public blog network, and 50 posts to a private blog network such as BuildMyRank before you achieve a decent position on page 1.
4. Writing promotional articles or articles that are not spell checked
Some readers or subscribers sometimes ask me why their articles get rejected. Usually they are promoting a product as affiliates and they don’t know why their articles are not accepted. Most of the time, it is because their articles are promotional. And article directories will usually not accept these articles.
What is a promotional article? For an article directory, it is either an article that is salesy (reads like a sales pitch) or an article that mentions a product name or brand in more than one part of the article: title and body, body and resource box, or title and resource box. If you want to ensure that your article is not promotional, just mention the product name in the resource box. For instance, if you are writing about some article writing software, write a general article about the benefits of using such a tool, and then only mention the product name in the resource box.
The second reason why articles may be rejected is because they contain spelling errors or grammatical errors. Make sure your English is grammatically correct (especially if you are like me and English is not your mother tongue); it does not need to be perfect, just correct.
5. Submitting badly spun articles
If you are submitting articles to blog networks, you need to rewrite and spin them. Otherwise, they will have a very low uniqueness and blog owners will not accept them. Moreover, it is crucial from an SEO point of view to submit unique articles. Submitting badly spun articles will do you no good, and you will not get good results with this method.
Many people just put their original article in The Best Spinner and use the automated rewrite function. The problem of doing this is that the outcome is usually pretty poor. Rewriting and spinning does take time if you want to have a quality output, even with a great software program like The Best Spinner.
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