seo link building

Measuring the Affect of On-page Optimization (SEO) on Your Backlinking Strategy

All the efforts in a professional SEO foundation start with a strong on-page or on-site SEO and ends with off-page techniques including link building and social media networking buzz. In my experience, the stronger on-page optimization you have on a site, the less work you require on link building and other off-site SEO. On-page and Off-page SEO are inversely correlated with each other, so to speak.

I never came across with a formula that can determine how much the strength of one factor affects the other. However, based on plenty of websites I did SEO for or consulted in their SEO foundation, I could develop a basic formula that can give a broader outline of required off-page SEO work based on the present on-page strength of the URL you are targeting. Here is brief of my conclusions with some examples to make it simple.

optimizing your websiteBefore examining the effect of on-page factors on the Search Engine Optimization link building, lets first have a closer look of what it includes. On-page optimization factor is determined based on each keyword you are targeting for a specific URL. The order of priority of presence of this keyword in on-page SEO is as follows:

  • Domain/URL (factor a)
  • Content (factor b)
  • Meta Title (factor c)
  • Meta Description (factor d)
  • Anchor Text (factor e)

In the past there used to be importance of meta keyword as well, but since its misleading to a user as its not visible during a search, Google already excluded it from its indexing factors. Other search engines though still put some value to meta keywords.

So, if you are targeting a keyword for a specific URL and if this keyword is present in all the above five instances, then you already out-beaten a good amount of competition among the similar websites that may not have this keyword present in all five places as mentioned above. This is also a good way to measure SEO competition of a given keyword while preparing your SEO strategy. For example if you are targeting for keyword “weight loss program”, the Google.com will bring you around 92 million sites competing for this keyword. However using the command inURL, inText, inAnchor in the Google, the real competition lowers down to around 1 million sites. What does this exactly mean? This means that these 1 million sites have stronger SEO than 91 million sites having off-page optimization as a constant. This also means that if you do not have “weight loss program” in your domain/URL, meta or content, you will need many folds extra effort in backlinking and off-site optimization to compete with the sites that have this keyword present in the above mentioned five factors.

So generally speaking, if you have fulfilled all five factors during your on-page SEO foundation, it will reduce around 10% of your backlinking effort for each factor that is lacking in your competitor’s site. So if a site lacks all five of these factors, it means that you will need only 50% of the total number of backlinks that site has to appear before it in SERP.

Knowing how to manage your backlinking strategy with the quality of your on-page optimization can help you rank faster and manage your SEO budget. If you would like help with your on-page optimization or developing your backlink strategy schedule a free 30 minute consultation.

More Interesting Articles
Why Local Businesses Fail With Online Marketing

Why Local Businesses Fail With Online Marketing

Online marketing can be a mystery to many small business owners and it's even more difficult when so called "experts" are giving them conflicting information. Who should they believe? How do they know which strategy is the right one for their business? My heart goes out to so many small business .... More »
3 Simple Blogging Tips for Your Holiday Marketing Campaign

3 Simple Blogging Tips for Your Holiday Marketing Campaign

Holiday blogging tips for your small business website Unlike the social media platforms, blogs have much less restriction on what type of or length of content can be posted, along with what kind of content resonates with your audience. So, feel free to get creative and write long, detailed holiday .... More »
Web Design Trends for Real Estate

Web Design Trends for Real Estate

Each and every year, new website trends become popular. One of the main reasons that web design changes are because of web standards change and developers always want to move forward into the future and improve web designs. There are a couple of things that you may notice becoming vastly popular thi.... More »
How to Earn More Retweets with Images

How to Earn More Retweets with Images

When it comes to Twitter marketing, one of the most common questions that we hear is, “how to get more retweets?” Images are the key to getting more retweets. One of the simplest ways to get more retweets and engagement is to incorporate more images into your Tweets. “Social Media Scientis.... More »
Jamie Gallegos

About Jamie Gallegos

Jamie is the Founder and President of Social Climb a full service marketing agency located in Englewood Colorado. Jamie’s expertise is in search engine optimization and strategic marketing solutions. With more than 15 years of website design and internet marketing Jamie is an advocate for small businesses across the U.S.

1 Comment

  • Anushka
    Anushka
    21.09.2017

    Hi Jamie,
    You have shared an Interesting Post here!
    Experts should discover techniques to optimize mobile-friendly websites and leverage social media to drive organic SEO traffic.

Leave a Comment

Social Climb (303) 900-4688
5.0 stars - based on 10 reviews
8310 South Valley Highway, 105A Englewood, CO 80112
Hours: Mon-Fri 8am - 5:00pm