A better questions is: What do you need? You can’t begin to address a budget for online marketing until the business requirements are established. Like offline marketing, the cost of advertising, promotion and public relations depend on the amount and type of work planned to achieve the results that your business is looking for. You must identify certain goals.
What are you hoping to achieve?
Think beyond just more leads and sales. Really break it down into traceable goals segmented by marketing channel, and you’ll end up with a list that includes goals like:
- Number of unique visitors / duration of visit / pages visited
- Form submissions / newsletter signups
- Info requests / sales appointments
- Trial signups / online sales
At some point, hopefully earlier in the campaign, you’ll want a plan that details your marketing channels, as well as specific goals for each channel. For instance, one line may read:
Facebook Ads Monthly Goals: 500 visits, 50 form submissions, 5 sales.
How do you come up with the numbers?
That’s easy – here we use expert research. We study the market, competitors, keywords, costs, opportunities, and expected results, and come up with sturdy tools leading to an action plan that leaves the guesswork behind.
The bottom line: If you want to build a platform of better results, you need to begin with better tools:
- Market Assessment
- Brand Audit
- Competitive Research
- Keyword Research
- Organic Rankings Report
- MARKETING PLAN
Can you determine a cost before developing a marketing plan? The most accurate answer here is: no. What we can do instead is help you build a plan to achieve important results using the tactics that best suit your current situation and budget.
There are always opportunities to grow your business online, at any budget. A good starting question is: What’s the best approach for MY business?