New Trends in Social Media Marketing

Pinterest is less than a year old and is the latest new trend in social media marketing! The growth rate of this new phenomenon can be compared to a Lingenfelter Chevrolet Corvette, 0-60 mph in 1.97 seconds. In 9 months they have grown to 11.1 Million users and marketers are scrambling to learn how to leverage this new tool.

Pinterest is basically a pin board for you to pin pictures and video that you want to organize and share. The infographic below does a great job of explaining what it is and how it works. One of the things that stand out for me is the large number of women compared to men using Pinterest. Now look at the top brands using Pinterest – Better Homes and Garden, Michaels, Whole Foods etc. I can’t help but wonder what would happen to those stats if the NFL, Field and Stream and ESPN decided to participate.

Pinterest Data You Can't Ignore: The Ultimate Guide to Pinterest [infographic]

Are you using Pinterest yet? We would love to hear your marketing experience with this new trend in social media marketing. Click share and leave a comment, we’d love to hear from you!



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