marketing analysis

Social Media Analysis and Monitoring – Beyond ROI

When we hear the words “Social Media Analysis” most people immediately think of ROI (return on investment). But how realistic is it to measure your social media – it’s likened to measuring the ROI of your business phone. Your business phone is a channel or tool for sales, customer service and invaluable for running a business but can you realistically measure the ROI?

marketing tools for analysisSocial Media is very much like your business phone… it is a tool for reaching your customers and potential customers while some would argue that you can sell through social media and to some degree that is true but it isn’t the norm.

Steve Hamby the Chief Technology Officer at Orbis Technology does a great job of explaining Social Media Analysis (SMA) in this article on Huffington Post


It should be said upfront that SMA differs from Social Media Marketing or Social CRM, which is what compels companies like General Motors to have a Twitter account — @GMBlogs — and a Facebook page… proactive marketing to consumers via social media. SMA focuses on reactive analysis to what others (competitors, customers, potential customers, competitors’ customers, etc.) are saying about an organization or their brands on Twitter and Facebook posts, as well as other social media sites. Companies want to know what their customers or potential customers are saying about them and their competitors, and social media offers the fastest, and arguably the most accurate, method to discover who hates you, who likes you, and who loves the company but despises the product. Is a recent change in service delivery models having an impact on customers’ opinions of our brand? Is that impact caused by the change, or something else? A company gets the nitty gritty on these types of questions by using SMA technologies.

There are five reasons organizations should use SMA tools, namely: Gain a Competitive Advantage; Learn from Your Customers; Enhance Your Products and Services; Better Target Marketing Efforts; and Market Innovation.   Read the rest of the article here


SMA can prove to be an invaluable tool for building relationships and gathering vital business intelligence. Setting up a Google Alert is a very simple way to automate your brand monitoring process but should not be the only tool in your bag of tricks. is a reasonably priced tool that provides good analytics and value for the price.

Please click Like below to share this Social Media Analysis article and in the comments section tell us about your favorite analysis tools.


More Interesting Articles
Launch of Google's New Ads in Local Pack - How It Could Impact Your Business

Launch of Google's New Ads in Local Pack - How It Could Impact Your Business

Google is always shaking things up and some changes that will be coming down the pipe in the near future could impact your business. At the SMX Advanced Local Workshop held on June 22, Google announced and confirmed that ads will be coming to the local 3 pack that we are familiar with. In this wo.... More »
Top Marketing Strategies To Grow A New Business

Top Marketing Strategies To Grow A New Business

Starting a business can be the most exciting, frustrating, challenging and rewarding undertaking we ever do. Like so many we dive the business full of ideas, dreams and ambition. But sometimes all the planning doesn't give is the dose of reality that hits us once we get started. Some entrepreneu.... More »
5 Tips To Better Online Lead Conversions

5 Tips To Better Online Lead Conversions

If you look back five or six years ago the recommended time to respond to a lead was 24 hours or the next day. This was expected by the consumer and was a standard practice of most companies. But today the traditional lead time has become much smaller. Customers are looking for an almost instant res.... More »
Great Content Means More Traffic And Sales

Great Content Means More Traffic And Sales

What exactly Makes Good Content for Marketing? You might have heard this millions of times, Content is King. When it is all said and done, however, that statement leaves many wondering just what makes all the distinction between good content or poor content. It's a sketchy zone which can be diffe.... More »
Jamie Gallegos

About Jamie Gallegos

Jamie is the Founder and President of Social Climb a full service marketing agency located in Englewood Colorado. Jamie’s expertise is in search engine optimization and strategic marketing solutions. With more than 15 years of website design and internet marketing Jamie is an advocate for small businesses across the U.S.

Social Climb (303) 900-4688
5.0 stars - based on 10 reviews
8310 South Valley Highway, 105A Englewood, CO 80112
Hours: Mon-Fri 8am - 5:00pm