marketing analysis

Social Media Analysis and Monitoring – Beyond ROI

When we hear the words “Social Media Analysis” most people immediately think of ROI (return on investment). But how realistic is it to measure your social media – it’s likened to measuring the ROI of your business phone. Your business phone is a channel or tool for sales, customer service and invaluable for running a business but can you realistically measure the ROI?

marketing tools for analysisSocial Media is very much like your business phone… it is a tool for reaching your customers and potential customers while some would argue that you can sell through social media and to some degree that is true but it isn’t the norm.

Steve Hamby the Chief Technology Officer at Orbis Technology does a great job of explaining Social Media Analysis (SMA) in this article on Huffington Post

 

It should be said upfront that SMA differs from Social Media Marketing or Social CRM, which is what compels companies like General Motors to have a Twitter account — @GMBlogs — and a Facebook page… proactive marketing to consumers via social media. SMA focuses on reactive analysis to what others (competitors, customers, potential customers, competitors’ customers, etc.) are saying about an organization or their brands on Twitter and Facebook posts, as well as other social media sites. Companies want to know what their customers or potential customers are saying about them and their competitors, and social media offers the fastest, and arguably the most accurate, method to discover who hates you, who likes you, and who loves the company but despises the product. Is a recent change in service delivery models having an impact on customers’ opinions of our brand? Is that impact caused by the change, or something else? A company gets the nitty gritty on these types of questions by using SMA technologies.

There are five reasons organizations should use SMA tools, namely: Gain a Competitive Advantage; Learn from Your Customers; Enhance Your Products and Services; Better Target Marketing Efforts; and Market Innovation.   Read the rest of the article here

 

SMA can prove to be an invaluable tool for building relationships and gathering vital business intelligence. Setting up a Google Alert is a very simple way to automate your brand monitoring process but should not be the only tool in your bag of tricks. Trackur.com is a reasonably priced tool that provides good analytics and value for the price.

Please click Like below to share this Social Media Analysis article and in the comments section tell us about your favorite analysis tools.

 

More Interesting Articles
The 6 Elements of a Strong SEO Strategy

The 6 Elements of a Strong SEO Strategy

Building a strong SEO strategy should include 6 key elements for your overall success. Each element plays a role in the success of your campaign and can build a strong marketing strategy that drives leads, sales and revenue to your business consistently. Keyword research: It all begins with selec.... More »
How Much Does Online Marketing Cost? Wrong Question!

How Much Does Online Marketing Cost? Wrong Question!

A better questions is: What do you need? You can’t begin to address a budget for online marketing until the business requirements are established. Like offline marketing, the cost of advertising, promotion and public relations depend on the amount and type of work planned to achieve the results th.... More »
The Case for Consistency in Marketing

The Case for Consistency in Marketing

Studies have proven that the single most important element in effective advertising and marketing is Consistency. The long-term goal of businesses that grow to be self-sustaining is not to just market today to gain short-term response from each message or a “special” respectively. The ultimate g.... More »
Generate More Leads For Your Home Improvement Business

Generate More Leads For Your Home Improvement Business

Generating contractor leads and keeping your business far in the green doesn’t need to be drudgery. In fact, it does not need to be work that you do at all. For a lot of types of service providers, from remodeling, roof, cooling, plumbing, to a mix of each one of them, with a little focus, the rig.... More »
Jamie Gallegos

About Jamie Gallegos

Jamie is the Founder and President of Social Climb a full service marketing agency located in Englewood Colorado. Jamie's expertise is in search engine optimization and strategic marketing solutions. With more than 15 years of website design and internet marketing Jamie is an advocate for small businesses across the U.S.
Social Climb (303) 900-4688
5.0 stars - based on 10 reviews
8310 South Valley Highway, 105A Englewood, CO 80112
Hours: Mon-Fri 8am - 5:00pm