Understanding that a website essentially acts as a virtual storefront, the majority of small to medium sized businesses in the U.S. have created some type of website in an effort to reach more customers. Unfortunately, due to the time and expense that it takes to create and manage a website, some small business owners have decided not to spend their resources in this area at all, therefore missing out on a huge opportunity.
For those budget minded business owners, WordPress is the ideal small business marketing tool that can be used to create a professional looking website and business blog. WordPress is a free content management system that is extremely user friendly and allows you to edit and manage your site without having to know the HTML or coding. This means that you can still have a great website for your business without spending the money on an expensive web developer to create and maintain your site.
We use WordPress for not only our blog, but all of our clients’ blogs that we host and manage! Before we get into the feature and benefits of WordPress, here’s a straightforward graphic that outlines the difference between WordPress.com and WordPress.org.
As you can see, WordPress.org is the best choice for your small business. Although it will cost you money (as WordPress.com is ‘free’), the money will be well worth it in the end. Outlined below is a brief overview of the features that WordPress offers users:
- Themes: You can select from a wide variety of free themes to give your website a distinctive look. In the event that you wanted to custom design something, you can refer to the massive WordPress development and designer community for assistance.
- Plugins: Plugins add functionality to your website, such as creating a forum for discussions or a customer only area. Basically, if you can think it up, there is probably already a plugin that is available to meet your needs.
- Blog: We hear so much these days that content is king, and an easy way to produce more content to boost SEO is to create a business blog. With WordPress, you can easily create a blog to help drive more traffic to your website.
In conclusion, while many people often think of WordPress as a blogging platform, it really is a much more powerful small business marketing tool that can also be used to create and maintain a website. WordPress is also extremely SEO friendly and makes it easy to share your content through your various social media channels as well, making it a valuable social media marketing tool as well.