How to Earn More Retweets with Images

When it comes to Twitter marketing, one of the most common questions that we hear is, “how to get more retweets?” Images are the key to getting more retweets.

One of the simplest ways to get more retweets and engagement is to incorporate more images into your Tweets.
“Social Media Scientist” Dan Zarrella recently analyzed more than 400,000 tweets and the number of times that each of these tweets received a retweet. In addition, he factored in the 4 most popular ways to send images to Twitter: Facebook image links, Instagram, TwitPic, and Twitter’s own uploading service. His findings indicated that images uploaded via Twitter’s own loading service were 60 percent more likely to be retweeted, which was significantly higher than any other method of sending images to Twitter.

While tweets are limited to 140 characters, opting to include an image has proven to be an even more effective tactic in inspiring people to read and share your content. Considering that 90 percent of the information that your brain processes is visual and that the brain processes this information 60,000 times faster than textual content, you can’t afford not to tweet images.

When someone else shares your posts on Twitter they most likely won’t take the time to add an image to their tweet. So the best solution is to use Twitter Cards.

Twitter cards is a great way to get your tweet to stand out. This requires a little work on your website but the end result is anytime someone shares your blog post the image shows up in the tweet. There are 7 different types of Twitter Cards you can use. The large format looks like this:

using images in twitter

Without Twitter Cards setup on you blog, your tweets will look like this:

tweets without images

You can use Twitter’s card validator to see what your posts will look like on Twitter.

Setting up Twitter Cards on your website may seem complex but if your blog is built with wordpress you can find several different plugins to help with the setup. If you use a plugin for this remember to always backup your site before installing and testing a new plugin. Learn more about our small business marketing services.

If you have suggestions on plugins that work well for you or have questions about a specific plugin, leave a comment below. Follow us on Twitter We would love to connect with you!

Great Content Means More Traffic And Sales

What exactly Makes Good Content for Marketing?

You might have heard this millions of times, Content is King. When it is all said and done, however, that statement leaves many wondering just what makes all the distinction between good content or poor content. It’s a sketchy zone which can be different for various kinds of webpages. For marketing, there are certain requirements for great written content, and those are the things I’m going to concentrate on in this article.

It Isn’t What You May Say, It’s The Way You Say It

This is largely correct in advertising material. The words you write have to convince others that your goods are essential to them. The way you express it’ll make a real difference in whether or not they trust you, or not. Therefore you decide to ever place a thing upon your web site, make sure you understand your products, and perhaps most importantly, have faith in the item. That will shine through in the text.

Garbage In, Rubbish Out

Yet another ancient maxim which is as correct today as it ever was. Many times marketers just toss text on the web page believing so long as they’ve the proper keywords for search engine rankings, along with the hyperlinks in position, that is all content marketingthat matters, and all what’s left is merely filler. There is an elementary issue with this concept that appears to evade them. Search engine optimization is necessary to a internet marketing strategy, so many marketers target that exclusively, and start to think it’s the be all end all for their plans. However Search engine marketing is only intended to do one thing; Get Website traffic.

Website traffic is so important, of course, due to the fact without it no one will ever see your page or buy your products, but Search engine marketing will not encourage anyone to get an item. Once the traffic arrives at your internet site, if all you have is a heap of rubbish on the page, they will not take the time looking at it, and you probably won’t make the conversion. Consequently you’ll have a high-volume internet site with tons of web traffic and yet no income. You could be pleased with the numbers all you wish, your bank is going to be empty.

Write quality content that actually says something, and most of all is understandable. Be certain your spelling not to mention grammar are excellent. That’s right, it will turn away visitors.

According to a study on Search Engine Land, organic search drives 51% of traffic to website vs. 5% from social media.

The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).

Based on these facts, a good content marketing strategy is important for businesses looking to drive more visitors and sales.

Does it Matter?

Excellent content makes a difference, but the thing that makes good content is if the idea is important. Write about what your potential customers want to know about with regards to the subject your blog site or web site is about. Let’s say you sell dog training aids, and discuss the next thunderstorm in Spain, is it going to mean much to your viewers? It may possibly be relatively intriguing, but it is not pertinent to their demands. It certainly won’t showcase your puppy training offerings.

Same Old Same Old

Ideally, you want to find an innovative way to articulate something in case the subject matter you’re writing about is a common subject matter. The Internet is a fantastic place, and filled with knowledge and ideas. You need to give your readers something just a little different, a greater knowledge of a topic that they have already found a great deal of data on. When you can help them to understand their own needs a little bit better, you will be on the way to selling these folks on your stuff as well.

Thinking about adding a blog to your website? Our previous post “How a Blog Can Kickstart Your Content Marketing Strategy” will give you some tips for getting started.

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