marketing resolutions 2018

7 Social Media Marketing Resolutions for 2018

A new year brings us a clean slate. For those of us that run our own businesses, we find this to be the ideal time to implement new goals. While most small business owners have already made the commitment to bring their brands online via social media, not everyone has perfected his or her strategy for doing so.

Outlined below are 7 of the most popular social media marketing resolutions for 2018:

  • social media marketing resolutionsWhen possible, avoid sharing ugly news. Just like the news outlets on TV and in the papers, the unpleasant stories tend to capture attention. While not every day is complete with a cherry on top, try to make the most of positive industry news when it comes along.
  • Get a little more personal with your social media efforts. People would much rather deal with other people than just a boring, stuffy corporation; so find ways to give your brand a unique voice and personality through social media.
  • Don’t forget to say thank you. This refers to always thanking your fans and followers for sharing your content. A little thank you can go a long way, and you will find that people will be more willing to share what you have to say if you show them some appreciation.
  • Be more strategic about when you post your updates on social media. We’ve written some posts in the past that share some data and statistics of the optimal times to post to social media, so be sure to research this to get the best engagement for the content that you share.
  • Incorporate images into your blogging to improve Retweets and shares. Images are continuing to monopolize social media news feeds, so consider trying out a free app to enhance the quality of the images that you share or perhaps try making your own Instagram video.
  • Stay true to your brand and don’t take yourself too seriously. Even if you’re getting a lot of traction from your social media marketing efforts, stay consistent with your voice and what is working for your business.
  • Set limits for managing your social media efforts. As a small business owner, it can be tempting to be on social media morning, noon, and night. Find more efficient ways to share on social media and don’t get too bogged down.

After browsing through this list, can you relate to any of these popular resolutions in regards to social media marketing? How do you plan to execute your social media strategy in the new year?

How Businesses Can Use Social Media And Blogging To Flourish

It needs no mention that social networking sites offer some amazing opportunities for individuals and businesses to build professional relationships and meet new people. On the internet, it is possible for anyone to find anything and social networking platforms like Twitter and Facebook give the business networkers easy access to lots of people with a simple click of a mouse.

Blogging – How it can create business opportunities

Blogging always enhances the chance of being found easily by the target audience. But despite knowing all these, there are many business owners who have still not embraced blogging and the most probable reason being there’s no one to maintain and update the blog. Writing for a blog is in no way similar to writing essays that you wrote in school.

But blogging is different and unless you plan, analyze and execute everything in a proper manner, it is impossible to write a good blog post which is sure to gain attention. But once you master the art of blogging, you can use it to grow your professional network and increase visibility too.

Expanding your business network by leveraging the social media

This is almost similar to in-person networking which is one of the most critical techniques for online networking where you need to be fun to be around. Various social media networks have various etiquette and norms. For instance, Twitter is that social media site which is very friendly and casual while LinkedIn is more formal and professional. Whichever social site you choose, you have to abide by the norms and rules and yet engage with people in a similar manner.

Interacting with your idols through Twitter

You take any of the industries, whether Hollywood or international cricket or football, all the celebrities are getting increasingly active on Twitter. When a person posts something on Twitter, they do so in order to engage people and be heard among their followers. Twitter always throws an open competition and one can’t think of an easier way to start a conversation with a person.

You should reply to the Tweets with valuable questions and added commentary. Tweet their blog posts and ‘mention’ them whenever you share their blog posts. Keep participating more in Twitter so that you can soon find an increasing ‘follower’ base.

Making social networking fun

Networking, whether it’s online or offline need not be dry. From the core, networking is all about meeting new people and getting to know people in a professional environment. You can talk about topics that interest you instead of speaking on boring things. Engage professionally in a similar way as you would engage with your friends.

When you enjoy what you’re doing, people will also enjoy it and love to take part in it. Social networking can have an awesome impact on your business and hence make it a definite part of your marketing strategy.

Social media is one of many strategies for marketing your business online. Visit our site to learn how we can help you with your marketing goals.

social media and your online reputation

Good Customer Service Is Vital For Home Improvement Contractors

A professional contractor who has been in business for a while knows that the success of each job extends beyond the project. Delivering a project and great customer service can lead to more referrals and future jobs. As a matter of fact, the #1 influencing factor for how much a consumer trusts a company is customer service.

With the digital age comes social media and the power it brings to your online reputation. Website Builder has a great infographic and article showing the importance social media plays in your online reputation and how it can be used to build a strong online community.

Read the entire article “The Rise of Social Media Customer Care” from Website Builder and share your thoughts in the comments below. Learn more about managing your online reputation.

How to Earn More Retweets with Images

When it comes to Twitter marketing, one of the most common questions that we hear is, “how to get more retweets?” Images are the key to getting more retweets.

One of the simplest ways to get more retweets and engagement is to incorporate more images into your Tweets.
“Social Media Scientist” Dan Zarrella recently analyzed more than 400,000 tweets and the number of times that each of these tweets received a retweet. In addition, he factored in the 4 most popular ways to send images to Twitter: Facebook image links, Instagram, TwitPic, and Twitter’s own uploading service. His findings indicated that images uploaded via Twitter’s own loading service were 60 percent more likely to be retweeted, which was significantly higher than any other method of sending images to Twitter.

While tweets are limited to 140 characters, opting to include an image has proven to be an even more effective tactic in inspiring people to read and share your content. Considering that 90 percent of the information that your brain processes is visual and that the brain processes this information 60,000 times faster than textual content, you can’t afford not to tweet images.

When someone else shares your posts on Twitter they most likely won’t take the time to add an image to their tweet. So the best solution is to use Twitter Cards.

Twitter cards is a great way to get your tweet to stand out. This requires a little work on your website but the end result is anytime someone shares your blog post the image shows up in the tweet. There are 7 different types of Twitter Cards you can use. The large format looks like this:

using images in twitter

Without Twitter Cards setup on you blog, your tweets will look like this:

tweets without images

You can use Twitter’s card validator to see what your posts will look like on Twitter.

Setting up Twitter Cards on your website may seem complex but if your blog is built with wordpress you can find several different plugins to help with the setup. If you use a plugin for this remember to always backup your site before installing and testing a new plugin. Learn more about our small business marketing services.

If you have suggestions on plugins that work well for you or have questions about a specific plugin, leave a comment below. Follow us on Twitter We would love to connect with you!

online social marketing solutions

Twitter Proves the Power of the Right Words to the Right Market

For more than 20 years I earned “my keep” by selling to, teaching, training and consulting in advertising and marketing. I worked for and with numerous small independent media entities, as well as for media giants, like Times Mirror Corporation. But, no matter what size the audience or its’ advertisers, I almost always ended up having the “less is better” conversation. It ended with my insistence that just because your organization has a wide-based audience, doesn’t mean you have to tell every one of them, everything, in every communiqué. It is your marketing and branding program that collectively, tells the “whole story” of what your organization, does and stands for.

viral marketing with social media

Go Viral: Social Media is Electronic Word-of-Mouth Advertising (Part II)

(Read Part I)
Social Media for Branding, Positioning and Connecting

Social media allows you to create and establish your brand, to position your organization exactly where your prospects and buyers are, and then to connect on unified points of importance with the ongoing goal of gaining new prospects, customers, followers, supporters and referrals. Social media allows you to affordably, multiplying the success and happiness of past and current clients to draw in new followers and prospects.

Then, taking your good reputation to the next step, social media provides you the opportunity to drive lucrative new buyers to your website, your door or your phone ordering center in “real time”. In fact, social media is now so accessible, that it doesn’t even matter where your consumers are, since more than 50% of them are tapping into their trusted social media sites while on the go, directly from their mobile devices. Just imagine the potential income of being able to deliver a customized, direct response message to your best clients on a slow day at the store or the restaurant or as a boost to build up to a successful special program or event!

social media marketing

Go Viral: Social Media is Electronic Word-of-Mouth Advertising (Part I)

Rewind back in time to when you were about to make an important purchase. Whether it was a new brand of toothpaste for your dentally challenged children, a new state-of-the-art cell phone or a new or used auto, you went through a well thought-out researching and buying process. Initially you gathered general information online and then you did the most natural thing of all, you turned to your own trusted online social network of friends, family and co-workers to gain a more intimate look at living with the new product or service. After all, many have already made the same purchase and who would know better its benefits and shortcomings?

New studies say this is even more prevalent behavior today as consumers are more concerned with earnings and expenses, more skeptical and much slower to pull the buying trigger in our down economy. We are all doing more with less out of necessity, so it is essential that we do what we can, to save time, frustration and money. So, while word-of-mouth recommendations were always important, the amplification of these messages on social media, combined with a slow economy, now show these messages are more heavily weighted than ever. (Even if you don’t take into consideration that humans are social creatures by nature, that we crave acceptance and approval, and… the only thing we like better than getting great information is giving it!)

marketing with twitter

Twitter – The Magic Formula for Small Business

Twitter is arguably one of the top 5 most popular social media sites and unfortunately one of the least understood by many small businesses. The big brands like Dell, Comcast and Best Buy figured out how to use Twitter for sales generation, customer service and help desk support. In the case of Dell, they have raked in more than $3 Million from Twitter followers and in December of 2010 Dell launched the listening command center which monitors 22,000 daily posts and has allowed them to be able to respond quickly which significantly improved both business and customer relations.

We hear case studies from all the big brands that seemed to have mastered Twitter while the smaller companies seem to go unnoticed. But truth be told lots of small businesses are doing well with Twitter. Companies like Kogi Barbeque, Teusner Wines, AJ Bombers and Triumvirate to name a few.

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