online social marketing solutions

Twitter Proves the Power of the Right Words to the Right Market

For more than 20 years I earned “my keep” by selling to, teaching, training and consulting in advertising and marketing. I worked for and with numerous small independent media entities, as well as for media giants, like Times Mirror Corporation. But, no matter what size the audience or its’ advertisers, I almost always ended up having the “less is better” conversation. It ended with my insistence that just because your organization has a wide-based audience, doesn’t mean you have to tell every one of them, everything, in every communiqué. It is your marketing and branding program that collectively, tells the “whole story” of what your organization, does and stands for.

viral marketing with social media

Go Viral: Social Media is Electronic Word-of-Mouth Advertising (Part II)

(Read Part I)
Social Media for Branding, Positioning and Connecting

Social media allows you to create and establish your brand, to position your organization exactly where your prospects and buyers are, and then to connect on unified points of importance with the ongoing goal of gaining new prospects, customers, followers, supporters and referrals. Social media allows you to affordably, multiplying the success and happiness of past and current clients to draw in new followers and prospects.

Then, taking your good reputation to the next step, social media provides you the opportunity to drive lucrative new buyers to your website, your door or your phone ordering center in “real time”. In fact, social media is now so accessible, that it doesn’t even matter where your consumers are, since more than 50% of them are tapping into their trusted social media sites while on the go, directly from their mobile devices. Just imagine the potential income of being able to deliver a customized, direct response message to your best clients on a slow day at the store or the restaurant or as a boost to build up to a successful special program or event!

social media marketing

Go Viral: Social Media is Electronic Word-of-Mouth Advertising (Part I)

Rewind back in time to when you were about to make an important purchase. Whether it was a new brand of toothpaste for your dentally challenged children, a new state-of-the-art cell phone or a new or used auto, you went through a well thought-out researching and buying process. Initially you gathered general information online and then you did the most natural thing of all, you turned to your own trusted online social network of friends, family and co-workers to gain a more intimate look at living with the new product or service. After all, many have already made the same purchase and who would know better its benefits and shortcomings?

New studies say this is even more prevalent behavior today as consumers are more concerned with earnings and expenses, more skeptical and much slower to pull the buying trigger in our down economy. We are all doing more with less out of necessity, so it is essential that we do what we can, to save time, frustration and money. So, while word-of-mouth recommendations were always important, the amplification of these messages on social media, combined with a slow economy, now show these messages are more heavily weighted than ever. (Even if you don’t take into consideration that humans are social creatures by nature, that we crave acceptance and approval, and… the only thing we like better than getting great information is giving it!)

marketing with twitter

Twitter – The Magic Formula for Small Business

Twitter is arguably one of the top 5 most popular social media sites and unfortunately one of the least understood by many small businesses. The big brands like Dell, Comcast and Best Buy figured out how to use Twitter for sales generation, customer service and help desk support. In the case of Dell, they have raked in more than $3 Million from Twitter followers and in December of 2010 Dell launched the listening command center which monitors 22,000 daily posts and has allowed them to be able to respond quickly which significantly improved both business and customer relations.

We hear case studies from all the big brands that seemed to have mastered Twitter while the smaller companies seem to go unnoticed. But truth be told lots of small businesses are doing well with Twitter. Companies like Kogi Barbeque, Teusner Wines, AJ Bombers and Triumvirate to name a few.

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