Holiday blogging tips for your small business website
Unlike the social media platforms, blogs have much less restriction on what type of or length of content can be posted, along with what kind of content resonates with your audience. So, feel free to get creative and write long, detailed holiday posts! When looking over the ideas we present below, make sure to keep mind what type of blog posts have been particularly popular for your small business this year. Then, apply those themes to whatever type of holiday content you end up posting!
Tip 1 – Highlight Holiday Products and Seasonal Specials
While it may seem obvious, blogging on special holiday products or promotions is the perfect way to increase awareness and sales this season. Simply listing or displaying them on your website or online store is not enough! Creating blog content around each products and promotion gives you the opportunity to expand the dialogue behind them and add a more in-depth explanation on why this product is the perfect holiday gift. This is your chance to explain why your service is unique, why your product makes a wonderful gift, and why the reader simply can’t afford to live another day without purchasing your life changing, award winning product! Ok, maybe that last one is a bit hyperbolic – but you get the point!
BONUS: This is also a great way to incorporate positive customer reviews and real life success stories more organically into your marketing efforts, so blog away!
Tip 2 – Local Events Or Holiday Happenings
Considering 80% of consumer budgets are spent within 50 miles of home, connecting with your local community is important. The holidays are packed with festive activities, including parades, festivals, parties, all the way to Thanksgiving turkey jogs – what better way to get in the holiday spirit by highlighting festive, local activities on your blog! Not only is this type of article both practical and relevant to a demographic close to your company, but this highly searchable humanizes your brand and allows you to connect with your local community.
Tip 3 – Offer Holiday Advice
Whether it’s a gluten-free gingerbread recipe, tips for surviving your in-laws or advice against the dreaded holiday weight gain, people are constantly searching the Internet for practical information to make their holidays as pleasant as possible. Offer up useful holiday tips and tricks via your valuable employees for highly optimized blog content. Not only will it serve useful to people searching for holiday help (who may then become customers, once they see how amazing and helpful your company blog is), but employees whose holiday ideas and advice are featured are likely to share the article with their friends and family. Sounds like a winning combination to me!
We hope these ideas add some holiday cheer to your small businesses blog!