contractor leads

Who Is Looking For You On The Internet?


Even if they don’t know exactly what they need, chances are most people are looking for a skilled contractor who can fix whatever is broken, damaged, or in need of maintenance around their homes. From fence installations to bathroom remodeling and from landscaping to home automation, every homeowner and tenant with access to the internet, will look for home improvement services online, from their computers and even most likely, their phones.

The people looking for DIY tutorials one day are the same people looking for repairs, maintenance, and other related services the next day.

Other people, who don’t have time for DIY projects, are constantly looking for contractors who can take over whatever home improvement project they have in mind. So every day, hundreds of people go online to look for specialized contractors in their specific locations, to assign them home improvement tasks of all sorts.

So we know the internet is one of the biggest sources for contractors to find more customers and make more sales but are people buying?

According to a study by The Farnsworth Group contractors are optimistic about 2017. Their study turned up an increase of 5-10% in 2017.

home improvement leads


So the next big question for home improvement contractors is….


What’s A Cost Effective Way To Capture This Business Growth?

There are basically 3 ways to take advantage of online leads.

1. SEO – search engine optimization is the science or art of ranking your business website on the first page of the search engines so prospects can find you. To accomplish this you’ll need some skills and knowledge in modern SEO techniques. Alternatively you can hire an SEO company that specializes in the home improvement industry. Bear in mind that this is a process and will take time to achieve the rankings your desire

2.Paid Ads – Paid ads, PPC or pay per click ads is simply buying ads on the first page of the search results. The search engines will tell you that anyone can create an ad and achieve page 1, this is true but without some working knowledge of the system ad cost can put this out of reach for many. Hiring a company to manage the ads is a great way to go for many companies. But for most small contractor businesses the cost is just too high and out of reach.

3. Leads – Pay per lead programs have become increasingly popular. The popularity is due to the fact that this is a much more palatable option for most home improvement contractors. The cost is much lower and results are more immediate than SEO.

So if you own or manage a home improvement company and are ready to grow your business in 2017, you’ve come to the right place. Social Climb specializes in leads for home improvement businesses across the US. We work with all types of companies, from home elevator companies to roofers to window washing. Schedule a free no obligation consult with one of our experts today!

Lead Generation For Contractors

contractor lead generation

Generate More Leads For Your Home Improvement Business

Generating contractor leads and keeping your business far in the green doesn’t need to be drudgery. In fact, it does not need to be work that you do at all. For a lot of types of service providers, from remodeling, roof, cooling, plumbing, to a mix of each one of them, with a little focus, the right devices, and an investment in learning ways to utilize them, you can quickly develop leads that will bring you business that you’re looking for.

But what about the competition? The competitor is always going to exist. There will constantly be others doing exactly what you do. The way to get control in a local market is to make your voice heard over the crowd. This can be accomplished with the power of a really good web site that is optimized for online search. Let your rivals have their old methods of generating contractor leads like bulk mail, radio advertisements, and leaflets. These techniques are old and quickly becoming outdated.

leads generation for contractorsEnvision having a web site that attracts people to find your contracting business trustworthy and credible. Imagine how your business could change because they are picking up the phone and calling about your home improvement services. A website is a necessary tool for producing more leads, customers and referrals for your contracting business.

If somebody is looking to have their lawn landscaped and type into the search engine the words “landscaping service” will they discover you? Hopefully your local listing will turn up on the first page, even better the first few position and even much better, take up the whole front page. Can you afford to not to have a system like this in place?

Having your home improvement website SEO optimized for the best keywords that concern your business is a no brainer. The life time value of consumers that are trying to find you before you try to find them can’t be ignored. The internet as a constant lead source will enable you to concentrate on carrying out great and not fret about the competitors in your local market. Performing great gets consumers to come back again and again.

A little expertise or professional assistance from an SEO agency specifically for your business is the most cost effective means to generate contracting leads bar none. That’s money in the bank.

lead generation conversion

5 Tips To Better Online Lead Conversions

If you look back five or six years ago the recommended time to respond to a lead was 24 hours or the next day. This was expected by the consumer and was a standard practice of most companies. But today the traditional lead time has become much smaller. Customers are looking for an almost instant response for their inquires. After 5 minutes they are moving on to the next company that can potentially help them. If it takes longer than 5 minutes to respond to a lead your chances of closing the lead diminish drastically.

There are some things you can do to minimize lead loss, nurture leads and increase your conversion rate.

The 3 Biggest Lead Generation Mistakes Made by Most Sales People

Would you like more leads pouring into your sales funnel right now? Do you find that lead generation often falls to the way side when emergencies come up? Do you find the whole concept of prospecting completely mind-boggling? If you’re answer is a resounding “yes”, then this article will help you to look at your lead generation efforts a little differently.

In this article we are going to take a look at 3 of the biggest lead generation mistakes that so many salespeople make.

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