The world is changing. Have you heard of Yelp, Yellow Pages, Urban Spoon, Trip Advisor, Angie’s List and many of the other online directories? There is one thing all of these have in common. These online directories spend millions of dollars in advertisement each year educating the consumer on the importance and value in researching a company’s reputation before buying a product or service.
You can easily get an instant report card for your business by simply typing your companies name into the Google search bar. In most cases all of these directories will show up in the search results along with your company’s website. This is exactly what your potential customers will see when someone refers them to your business, they pick up your business card somewhere or receive a flyer in the mail. Whether you have good reviews, bad reviews or no reviews, your potential customer is formulating an opinion about your business. And this opinion will determine if they want to take the next step and consider purchasing from you or if they ‘re going to keep looking for another company. That’s how important your online reputation is when marketing to today’s digital consumer.