Business are Looking to Improve Social Media Branding and Engagement
Consumer buying habits have changed with the popularity of social media and mobile technology. Consumers are now looking at social media branding and engagement as a part of their buying decision. Reviews and social proof effect our buying decisions and in a recent study by iModerate Research Technologies they found that 67% of consumers are more likely to buy from brands they follow on Twitter and 51% more likely from brands they follow on Facebook.
So what has caused such a drastic shift? I think it is a combination of many things coming together all at once. First the economy has caused everyone to spend more wisely – even those who have not been directly affected by the economy want reassurance that they have made the right decision. Additionally, social media has made it easier to get a recommendation or a second opinion. And lastly, technology has put powerful mobile applications in our hands that allow us to make price comparisons and check consumer reviews right in the store prior to our purchase.
As companies become more aware of consumer buying habits they are looking to improve their online presence, gain a better understanding of what their customer want and build those strong social relationships that generate viral positive reviews.
Chad Brooks a Contributor at the Business News Daily writes how CEO’s who are using social media are actually boosting the company’s social media branding and engagement.
Despite many business executives’ reluctance to use Facebook and Twitter to communicate with customers and clients, new research shows leaders who buck the trend and use social media help raise a brand’s profile, instill confidence in a company’s leadership team and build greater trust, brand loyalty and purchase intent among customers.
In a study by social media branding firm BRANDfog, more than 80 percent of those surveyed believed CEOs who engage on social media are better equipped than their peers to lead companies in today’s technology-laden world. Additionally, 93 percent believe that executive engagement on social media helps communicate company values and grow and evolve corporate leadership in times of crisis.
Companies will continue to monitor consumers, strive to improve their social media branding and engagement and look for better ways to reach their target audience but in the end the consumer is in the driver’s seat and always will be.
Please share this article and your comments we value your input and ideas!