You’ve spent all your life and/or all your money to be your own boss. You jumped in head first, gave it the ole college try and make some impressive progress. You could have saved a little more or played it a little safer, but, all in all, you’ve learned a lot and you are still your own boss. The American Dream fulfilled!
Then, almost without warning things began to go the wrong way. Small setbacks that once ruined your afternoon, have now multiplied, ruining many days, weeks, months and for some, even years. And, though this is not the first time things have been challenging, for many business owners, it is the longest time. Time is dragging, enthusiasm is waning and someone actually has the gall to talk to you about marketing. What the heck?