Twitter is arguably one of the top 5 most popular social media sites and unfortunately one of the least understood by many small businesses. The big brands like Dell, Comcast and Best Buy figured out how to use Twitter for sales generation, customer service and help desk support. In the case of Dell, they have raked in more than $3 Million from Twitter followers and in December of 2010 Dell launched the listening command center which monitors 22,000 daily posts and has allowed them to be able to respond quickly which significantly improved both business and customer relations.
We hear case studies from all the big brands that seemed to have mastered Twitter while the smaller companies seem to go unnoticed. But truth be told lots of small businesses are doing well with Twitter. Companies like Kogi Barbeque, Teusner Wines, AJ Bombers and Triumvirate to name a few.