online social marketing solutions

Twitter Proves the Power of the Right Words to the Right Market

For more than 20 years I earned “my keep” by selling to, teaching, training and consulting in advertising and marketing. I worked for and with numerous small independent media entities, as well as for media giants, like Times Mirror Corporation. But, no matter what size the audience or its’ advertisers, I almost always ended up having the “less is better” conversation. It ended with my insistence that just because your organization has a wide-based audience, doesn’t mean you have to tell every one of them, everything, in every communiqué. It is your marketing and branding program that collectively, tells the “whole story” of what your organization, does and stands for.

viral marketing with social media

Go Viral: Social Media is Electronic Word-of-Mouth Advertising (Part II)

(Read Part I)
Social Media for Branding, Positioning and Connecting

Social media allows you to create and establish your brand, to position your organization exactly where your prospects and buyers are, and then to connect on unified points of importance with the ongoing goal of gaining new prospects, customers, followers, supporters and referrals. Social media allows you to affordably, multiplying the success and happiness of past and current clients to draw in new followers and prospects.

Then, taking your good reputation to the next step, social media provides you the opportunity to drive lucrative new buyers to your website, your door or your phone ordering center in “real time”. In fact, social media is now so accessible, that it doesn’t even matter where your consumers are, since more than 50% of them are tapping into their trusted social media sites while on the go, directly from their mobile devices. Just imagine the potential income of being able to deliver a customized, direct response message to your best clients on a slow day at the store or the restaurant or as a boost to build up to a successful special program or event!

social media marketing

Go Viral: Social Media is Electronic Word-of-Mouth Advertising (Part I)

Rewind back in time to when you were about to make an important purchase. Whether it was a new brand of toothpaste for your dentally challenged children, a new state-of-the-art cell phone or a new or used auto, you went through a well thought-out researching and buying process. Initially you gathered general information online and then you did the most natural thing of all, you turned to your own trusted online social network of friends, family and co-workers to gain a more intimate look at living with the new product or service. After all, many have already made the same purchase and who would know better its benefits and shortcomings?

New studies say this is even more prevalent behavior today as consumers are more concerned with earnings and expenses, more skeptical and much slower to pull the buying trigger in our down economy. We are all doing more with less out of necessity, so it is essential that we do what we can, to save time, frustration and money. So, while word-of-mouth recommendations were always important, the amplification of these messages on social media, combined with a slow economy, now show these messages are more heavily weighted than ever. (Even if you don’t take into consideration that humans are social creatures by nature, that we crave acceptance and approval, and… the only thing we like better than getting great information is giving it!)

marketing with twitter

Twitter – The Magic Formula for Small Business

Twitter is arguably one of the top 5 most popular social media sites and unfortunately one of the least understood by many small businesses. The big brands like Dell, Comcast and Best Buy figured out how to use Twitter for sales generation, customer service and help desk support. In the case of Dell, they have raked in more than $3 Million from Twitter followers and in December of 2010 Dell launched the listening command center which monitors 22,000 daily posts and has allowed them to be able to respond quickly which significantly improved both business and customer relations.

We hear case studies from all the big brands that seemed to have mastered Twitter while the smaller companies seem to go unnoticed. But truth be told lots of small businesses are doing well with Twitter. Companies like Kogi Barbeque, Teusner Wines, AJ Bombers and Triumvirate to name a few.

business strategy

What Businesses Need… To Move Forward

Ok, so maybe you are not riding the optimist train this week. Despite the fact that you’ve held up pretty well overall the last three years, this nightmare of a journey is taking longer than you expected, and there is no clear deadline as to when things will turn. You’re tired of this economy and of working harder, while making less. You miss “the good ole days”, and can’t help wondering if investing those “hard-to-come-by-dollars” in marketing, makes any sense right now.

One of my favorite books, Rick Page’s Hope is not a Strategy, addresses the lack of thought and life-changing actions when we are lost in the “hoping” stage. It is a perfect book for this economy and this discussion. It clearly and lightheartedly, illustrates examples of how we must accept where we are today, to make the right decisions to propel us forward tomorrow. Living in denial and “hoping” things will get better, is just not a viable process. While you have continued to do what has always worked for you in your business model, nearly everything else has changed, and now so must organizations who want to succeed in these challenging times. Blindly “hoping” does nothing to address the root of the situation or to assist us in developing the strategies we need to succeed.

mobile marketing

Marketing with your iPhone

should be specifically looking into are Facebook and YouTube. No, these websites are not just for kids. Here is how powerful using social websites can be. Take Facebook for example. Have a programmer write a Facebook application for you to upload. This is not difficult and almost anyone with some knowledge of C++ or other language can do this for you. Have this application be unique and desirable. Perhaps make it a game, or a contact manager. Then offer a very desirable feature that can only be retrieved if they visit your website. For example, there is a fish tank application that offers glitter fish and other critters for your tank. You can only get these fish if you visit a website first.

online marketing

Why Marketing in a Bad Economy is not only a Good Idea but Essential

You’ve spent all your life and/or all your money to be your own boss. You jumped in head first, gave it the ole college try and make some impressive progress. You could have saved a little more or played it a little safer, but, all in all, you’ve learned a lot and you are still your own boss. The American Dream fulfilled!

Then, almost without warning things began to go the wrong way. Small setbacks that once ruined your afternoon, have now multiplied, ruining many days, weeks, months and for some, even years. And, though this is not the first time things have been challenging, for many business owners, it is the longest time. Time is dragging, enthusiasm is waning and someone actually has the gall to talk to you about marketing. What the heck?

Video marketing

Adding Captions To Your Web Video

Once you have decided to take part in making web videos, you have probably taken all of the necessary steps to creating magnificent videos. You have most likely figured out what you want to say, how you want to say it and where you’re going to film. However, there is probably one aspect about web videos that you did not think of. When you’re in the production and editing phase of your web videos, do you ever think, “How will individuals who can’t hear well understand my video?” More than likely, you have not thought about adding any type of hearing assistance aid to your web video, because honestly, no one has said you have to.

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