marketing with twitter

Twitter – The Magic Formula for Small Business

Twitter is arguably one of the top 5 most popular social media sites and unfortunately one of the least understood by many small businesses. The big brands like Dell, Comcast and Best Buy figured out how to use Twitter for sales generation, customer service and help desk support. In the case of Dell, they have raked in more than $3 Million from Twitter followers and in December of 2010 Dell launched the listening command center which monitors 22,000 daily posts and has allowed them to be able to respond quickly which significantly improved both business and customer relations.

We hear case studies from all the big brands that seemed to have mastered Twitter while the smaller companies seem to go unnoticed. But truth be told lots of small businesses are doing well with Twitter. Companies like Kogi Barbeque, Teusner Wines, AJ Bombers and Triumvirate to name a few.

business strategy

What Businesses Need… To Move Forward

Ok, so maybe you are not riding the optimist train this week. Despite the fact that you’ve held up pretty well overall the last three years, this nightmare of a journey is taking longer than you expected, and there is no clear deadline as to when things will turn. You’re tired of this economy and of working harder, while making less. You miss “the good ole days”, and can’t help wondering if investing those “hard-to-come-by-dollars” in marketing, makes any sense right now.

One of my favorite books, Rick Page’s Hope is not a Strategy, addresses the lack of thought and life-changing actions when we are lost in the “hoping” stage. It is a perfect book for this economy and this discussion. It clearly and lightheartedly, illustrates examples of how we must accept where we are today, to make the right decisions to propel us forward tomorrow. Living in denial and “hoping” things will get better, is just not a viable process. While you have continued to do what has always worked for you in your business model, nearly everything else has changed, and now so must organizations who want to succeed in these challenging times. Blindly “hoping” does nothing to address the root of the situation or to assist us in developing the strategies we need to succeed.

mobile marketing

Marketing with your iPhone

should be specifically looking into are Facebook and YouTube. No, these websites are not just for kids. Here is how powerful using social websites can be. Take Facebook for example. Have a programmer write a Facebook application for you to upload. This is not difficult and almost anyone with some knowledge of C++ or other language can do this for you. Have this application be unique and desirable. Perhaps make it a game, or a contact manager. Then offer a very desirable feature that can only be retrieved if they visit your website. For example, there is a fish tank application that offers glitter fish and other critters for your tank. You can only get these fish if you visit a website first.

online marketing

Why Marketing in a Bad Economy is not only a Good Idea but Essential

You’ve spent all your life and/or all your money to be your own boss. You jumped in head first, gave it the ole college try and make some impressive progress. You could have saved a little more or played it a little safer, but, all in all, you’ve learned a lot and you are still your own boss. The American Dream fulfilled!

Then, almost without warning things began to go the wrong way. Small setbacks that once ruined your afternoon, have now multiplied, ruining many days, weeks, months and for some, even years. And, though this is not the first time things have been challenging, for many business owners, it is the longest time. Time is dragging, enthusiasm is waning and someone actually has the gall to talk to you about marketing. What the heck?

Video marketing

Adding Captions To Your Web Video

Once you have decided to take part in making web videos, you have probably taken all of the necessary steps to creating magnificent videos. You have most likely figured out what you want to say, how you want to say it and where you’re going to film. However, there is probably one aspect about web videos that you did not think of. When you’re in the production and editing phase of your web videos, do you ever think, “How will individuals who can’t hear well understand my video?” More than likely, you have not thought about adding any type of hearing assistance aid to your web video, because honestly, no one has said you have to.

1 4 5 6
Social Climb (303) 900-4688
5.0 stars - based on 10 reviews
8310 South Valley Highway, 105A Englewood, CO 80112
Hours: Mon-Fri 8am - 5:00pm