Business Success Starts With A Specialist In Online Marketing

In the world of online marketing, it has become a competitive landscape where businesses each day fight it out to get recognized. In order to succeed, you must employ an online marketing specialist to help boost your brand.

With so much competition coming from all over the world, it is imperative that you have an expert who is in tune with all the latest trends. Many people in marketing today specialize in social media, since that is what is trending at the moment. Each company looks for different ways to reach the consumer through multiple marketing platforms, but it all begins online.

When you use the internet to advertise and promote your business, you have the ability to not only reach the consumer at home, but also on their smartphones which they carry around all day. Since smartphone use is way up and getting bigger each day, it’s important to reach that audience, too.

If you are someone who is up on all the latest marketing trends, you could be a candidate to become a specialist in this area. Businesses pay big money for information about consumer habits, which is why you see many online surveys. This is just another form of marketing where you can get the consumer involved. There are many companies that specialize in running surveys to get the opinions of consumers which in turn fuels marketing efforts.

internet marketingYou need to know what the latest trends are in order to stay relevant in today’s business world. An expert in internet marketing should be aware of all the latest keywords that consumers use in the search engines.

In today’s internet, a business needs to understand and utilize search engine optimization. You must build your website that is fully optimized to take advantage of all the latest social media trends. You need to know what your potential customers search for online then sprinkle those keywords throughout your website. Your website needs to be relevant today consumers can find you on the search engines. The higher your search engine rank, the more traffic you will receive and that equates to more business.

Specializing in marketing online requires you to have a vast knowledge of all the different social media platforms. This is where it gets very tricky because what is in today might be out tomorrow. Your online marketing specialist has to be the one who can foresee what is trending now and into the future. Businesses who are in on all the latest online marketing trends will be in the best position to succeed moving forward.

Being an expert in the online world definitely has many advantages if you like to be on the internet all day long. In addition to that, you must have a love of social media, smartphones and new technology. The best part about being a specialist is that you get to see all the latest happenings in the world of technology before it becomes mainstream.

When hiring for marketing purposes, you need someone who is familiar with all the new media. This is not a position to be taken lightly and, in fact, the bottom line for each business is how well they do in online marketing.

online marketing strategies

Top Marketing Strategies To Grow A New Business

Starting a business can be the most exciting, frustrating, challenging and rewarding undertaking we ever do. Like so many we dive the business full of ideas, dreams and ambition. But sometimes all the planning doesn’t give is the dose of reality that hits us once we get started.

Some entrepreneurs hire a business coach but many go it alone… and as someone who didn’t hire a business coach, I discovered very quickly that I at least needed to get involved with like minded groups and online coaches that offered training, coaching and more importantly accountability. It’s easy to focus on the wrong things and “not see the forest for the trees”. So having gone through many challenges and at times still going through the growing pains I thought it might be of some value to share what I’ve learned.


  1. Identify your weaknesses early – Entrepreneurs wear many hats (especially when we are getting started), we can be everything from the janitor to the CFO when our businesses are young. This is the time to identify the things we may not be very good at, the things we really don’t like to do and the things we love about our business.
  2. Hire a coach or join a group – Get help with the things that you may not be very good at. This could be marketing, managing finances, managing employees or some other aspect of the business. There are a great number of groups that can be a voice of reason when we need it, offer guidance and information to help overcome the challenges.
  3. Find an accountability partner – There are some tasks in our business that we don’t enjoy doing and these tend to get pushed to the bottom of our to do list. An accountability partner is someone you meet with bi-weekly, monthly or quarterly depending on your needs. You help by holding them accountable for tasks and goals in their business and they will do the same for you. There is no greater motivation than realizing you have an accountability meeting next week and you haven’t completed the task you were committed to doing before the next meeting.


small-business-marketing-strategiesThese 3 items are really foundational components of your business. Develop processes, structure and time frames for all the tasks needed to keep your business running and over time these will become daily, weekly and monthly habits.


  1. Spend 70% of your time growing your business – 70% sounds like a lot of time but sales are the life blood of every business. Without a steady stream of sales your business will become stagnant and the slightest shift in your market could be devastating.
  2. Track all your marketing – If you spend time or dollars on a marketing strategy you need to be able to analyze it 30 days out. Keep the marketing strategies that deliver the highest ROI. Dump the ones with a low ROI or negative ROI and keep trying new things.
  3. Develop inbound and outbound marketing strategies – Inbound is most beneficial for service based businesses. Outbound tends to work better for eCommerce, insurance and the health care niche but there is no hard fast rule; every market and niche is a little different.
  4. 80/20 rule – Invest 80% of your efforts on the marketing tactics that are bringing you the greatest return. Spend 20% of your time trying new marketing tactics, testing and learning. Technologies are changing so fast that it is nearly impossible to keep up with the newest big thing… this is where you will be really glad you joined a group of entrepreneurs, marketers and like minded individuals.
  5. Stay focused – For me this was the hardest thing to do. I’m like a sponge that gathers all types of information from the internet, conversations and my groups. I love to test new marketing concepts. And this can quickly send me down a rabbit hole and way outside of my wheelhouse. My accountability partner has played a major role in keeping me on task. This doesn’t mean that I can’t test new concepts – I just ask myself these two questions; “is this project going to benefit the current business goals?” and “will this enhance the business financially?”. If I can answer yes to these two questions, I can spend less than 20% of my time testing (or “playing” as I call it).

In summary, there are many rewards to having your own business. Developing a strong foundation, hiring great employees and having a good marketing strategy will set you on the right path to success. I want to leave you with one important thing if you take nothing else from this article; Seriously, spend 70% of your time on sales. All of the other work will get done… it really will. You’ll have the finances to hire more employees and if you really don’t enjoy sales, hire a sales rep or a marketing company to deliver exclusive leads… just focus on growing!

local marketing stats for small business

Local Marketing Statistics That Impact Your Business

Developing an online marketing strategy for your local business means keeping up with the latest trends and understanding your customers. You’ll find a plethora of marketing statistics online from search engine optimization to local marketing. Understanding how this information is applicable to your local business can be challenging.

Back in July we wrote about Launch of Google’s New Ads in Local Pack and how it could impact local businesses. I was recently talking to one of our National clients who read our article and called me to find out how they could take advantage of these changes. She saw an opportunity to start marketing locally in her biggest markets and possibly reducing her national Adwords campaign cost.

There is a value in keeping up with local marketing trends. So how do you figure out what your local business should be doing?

Solution: Local Marketing Stats
Make use of local marketing statistics to focus your current marketing strategy


local business marketing trendsEighty percent of Internet Users Own a Smartphone

In 2015 desktop searches was surpassed by mobile searches. Google changed their algorithm to boost mobile friendly websites. This change rocked the SEO industry and was dubbed “Mobilegeddon” because it was believed to have a significant impact on local rankings. Some business were impacted more than others (both positively and negatively).

It’s inevitable that technology will continue to develop and mobile will increasingly become more important to your business. The best way to know how many of your visitors are mobile is to take a look at your Google Analytics. You can see a break down of the traffic coming from mobile devices vs. desktop.


Twenty percent of consumers look for answers to complex questions on social media

Just as mobile search has changed online marketing, so to has social media. Today consumers spend more time on a variety of social media platforms. Yes, they do spend time venting about their day and uploading pictures of their lunch, but they also spend a great deal of time looking for answers and asking questions. This is especially true with the Millennials.

The questions posed in social media are on a wide range of topics from “how do I fix my leaky faucet” to “I’m upgrading my old junky car, what kind of car should I buy?”. Your business can be there to answer these questions. Knowing the most common questions your potential customers have will allow you to post answers via an FAQ on your website, YouTube videos and blog posts that answer these questions. If you have the resources, setting up Google Alerts will help your staff find and respond to these questions directly. You can search places like Quora, Twitter, Yahoo Answers to name a few.


Word-Of-Mouth is the #1 influencer among Millennials

When it comes to making purchasing decisions, Millennials look more closely at online reviews and referrals. As of 2015, the number of Millennials are greater than Baby Boomers, making up 25% of the US population. This group will undoubtedly become an increasingly more important makeup of your customer base. Creating a strong online reputation will be invaluable for your business going forward. Sites like Google, Yelp and Facebook are some of the places Millennials turn to currently (This will most likely changes as more review sites become more popular).


Content Searches have a great close ratio

Content marketing is the new trend that so many local businesses are reluctant to adapt. Leads from a content search are eight times as likely to result in a sale. Consumers are searching for answers, helpful information that is useful. Developing content for your blog will allow you to share your knowledge and attract consumers who are looking for this type of information. These articles can then be shared across many social platforms, email campaigns and advertising.


Keeping up with trends can help your local business put more emphasis on marketing that will have a greater impact on your business. Share your experience with these and other trends that are impacting local business today.

How Schema Markup Can Help Your Local Business Rankings

Schema isn’t new in the SEO world but it is new for many small businesses looking to improve their rankings on the search engines. developed a revolutionary collaboration between the top search engines that created a way to make it easier to identify and categorize information on a website. Unfortunately, local businesses are far behind in practicing this on their own websites.

using schema for local businessesBefore we dive any further into Schema, let’s get a clear understanding of what it is…

Schema markup is code that is added to your website, which enables the search engines to better understand what your site is about and therefore return better search results for the user. If you’re familiar with rich snippets, you’ll probably know what schema markup is all about.


Here’s an example of a query for an event:

schema event markup example

The schema markup told the search engines to display a schedule of upcoming events for the Denver area. If someone is looking for this information it would be very helpful. Basically, schema tells the search engines what the information on your website means, not just what it says.

So, How does this help my local business?

There are many different types of markup that can be added to your website but we will only look at the ones most relevant for a local business.

Geographic Markup

First, you’ll want to make sure the address and phone number match your Google maps listing and that it is correct – You’ll be using this in your markup. Next you’ll need to choose the best category for your business –’s local business section has a list of business types. You can include your address, phone, business hours and the types of payments your business accepts

A realtor’s site code would look like this:


schema markup geo example

In the example above the only information that is displayed on the website is the the markup info between the “itemprop” and the “span” tags. But for the bots crawling your site, they know that this is a real estate agency, where they are located, and their contact information.

Social Properties

Social media is playing a greater role in ranking our websites than ever before. But not in the way that you may think. Think of social media as a way for people to vote for your business – you can read more about social media in your SEO strategy.

Telling the search engines which social properties are related to your site will help them connect the dots and discover other properties related to your business. The markup for this looks like this:

schema markup example 3

It is especially important to include properties owned by Google like Blogger, YouTube, G+ Page and G+ Profile. Another good source to include are Google’s social Data Hub Partners.

Why is Schema Markup Important for Local Businesses?

In a nutshell…. Schema just flat out helps your website rank better! There are hundreds of markup types from nail salons to medical dosage schedules. When you can help the search engines understand what your site is about, where your business is located and authority sits your business is associated with, you will improve your rankings.

Does my site have schema markup?

If you’ve had someone else make your website and don’t know if schema was incorporated in your websites structure, you can use Google’s schema testing tool. Just login to Google, put your web address in the box and run the test.

Need help adding schema to your website?

Adding schema to your website isn’t as difficult as it may seem. All of that code can seem a little intimidating if you’re not familiar with it. By adding schema to your website, you will improve your rankings and improve the way the search engines use your site information. For help adding schema to your website contact Social Climb – we are always happy to help a small business!

White Hat vs Grey Hat? The SEO Trends

Practically speaking, less than 10% sites on the net are doing 100% pure white hat SEO, that is excluding the sites which are not doing any SEO at all. By saying this I do NOT mean that 90% sites are doing black hat SEO. Well, don’t be confused, here is my explanation.

What is Pure White Hat SEO?

Have you ever thought what is natural SEO? And how Google sees it? Well, in an ideal situation, if a site has unique quality content with great value for a user (either scientific value, information quality, or something exceptionally novel), which is not widely spread on the net, it’s very likely that a reader would like to spread word about this content. Spreading word could be using social media networks, tweeting/re-tweeting it, liking it on Facebook or linking to the writer’s professional using social media for seonetwork on LinkdIn. The other ways of showing appreciation to this unique content or the website is that a user puts a link back to this content/URL on his network of websites. When all this is done, this particular site is getting some good recommendation from users based on their liking and linking to this site, which in turn improves its “authority” in the eyes of search engines, particularly Google. If this is exactly what has happened and the site ranked in top results in its SERP, then this is exactly 100% pure white hat SEO.

This is all the opposite of black Hat SEO. I am sure everyone who knows SEO, knows black hat SEO techniques. Black hat SEO, simply speaking, is any trick you do on your site to mislead either users or the search engines. This could be, for example, using hidden texts on a site by putting white font color on a white background, or doing lot of backlinking by using a “character” as the anchor text to deceive Google and not letting a user feel there are lots of irrelevant linking on that page. It could also be unethical URL redirecting, redirection loop etc. There are many other forms of black hat SEO techniques that you can Google and read in more detail as this topic is not meant to cover black hat techniques and much has already been written on the subject anyway.

Grey Hat SEO

Now, as you have better idea what are real white hat SEO techniques and what is black hat SEO, lets analyze what are latest trends in SEO, and how people are using grey hat SEO. As I said in one of my earlier post, whether it likes or not, Google has no choice except giving proper weight to the number and quality of backlinks to a site as the competition is so tough among thousands of similar websites that its practically impossible for Google to get best top ten results using its other algorithm components, or the content and on-page SEO alone. Google can spot non-ethical link building, bad neighborhood, spammy links sites, irrelevant link building, non-contextual link building, link building using automated software and several other types of link-building techniques that are not pure 100% white hate, but still it’s not possible for a search engine to tell whether the liking of a site and a relevant ethical link was originated by a user who in reality liked that site and buzz the word OR its work of a paid SEO expert who did this link building. Such ethical link building done by an SEO company or an SEO specialist is what I call “grey hat SEO”. I hope you get now where I am coming from.

Seeing the SEO Trends and Google algorithm changes in the past few months, I have a strong small business marketingfeeling that sooner or later Google has to find a way to know which link building is done using SEO expertise and what is 100% natural linkbuilding. One bit of proof to this theory is the recent Caffeine update from Google that makes a correlation sort of thing between your linkbuilding and your popularity on social media networks. Now the question is what should I do as an SEO company or a webmaster to avoid any issues in future Google changes? So here is my answer!

Some Useful tips on 100% pure white hat SEO techniques:

Put the maximum effort on your on-page SEO, and content, written by experienced writers in excellent language, and present scientific stuff.

Develop an authority website keeping in mind as there was no such thing called “back links” so try to think how you can compete with all other websites given zero backlinking competition.

Try posting regular unique content and spread word among your friends and social circle about the effort you are doing with the content so they come and give you a natural SEO boost.

VERY IMPORTANT: Don’t start link building effort right after you finish your website development process. Rather, put the unique content, make your on-page SEO perfect, develop sitemap, create Google webmaster account, submit your site and let search engines crawl it at normal speed and just leave it as is. If you have time, I would recommend no link building effort during the first 3-6 months based on how Google is crawling the site. It’s a bit tricky to know how much Google is giving authority to your site if you are not in first 100 results, but through Google webmaster, and organic traffic to low-competent keywords, you can have an idea of how well your site is doing in Google.

Always start gradually and with Google safe linkbuilding, like social bookmarking and web 2.0 properties and not using the blog networks to avoid any footprints.

Develop a blog on your site and write 400+ words content regularly.

Do some smart internal linking, I would suggest doing it manually than using tag plugins as it gets confusing some times and sometimes it gives a very unnatural internal linking.

Create social media network pages, spread the word and try to put some unique content in them regularly linking back to your site.

Be natural, don’t write for Google, write for your audience.

Lastly, if you need help with your SEO campaign turn to an experienced SEO agency like Social Climb. Make sure the company you choose to work with has many years experience doing SEO. Search engine optimization has changed dramatically over the last 5 years and the agencies that know what they are doing are still in business and thriving. SEO companies come and go, unfortunately the inexperienced are a waste of your money but can also put your website in penalty and fixing it can be an expensive endeavor.

SEO and SEM Marketing

eMarketing Sabotage – Top 10 Things To Kill Your SEM Practices

We at Social Climb find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.

In the spirit of educating online marketers and DIY small business marketers about best practices, we present this list of ten things you can do to sabotage your search engine marketing project in a “New York” second.

1. Invisible (Ghost) Text

You have kept a good secret! Your visitors might not have noticed, but all search engine crawlers have been trained to be on the lookout for this obvious technique, last fashionable circa 1997. The search engines may very well purge all your pages from their index due to deceptive practices.

And, if you are feeling really frisky, you can make this technique even more effective if the invisible text has absolutely nothing to do with the content of the page it sits within.

2. Frames Usage

Search engines are not “frame-friendly”. Once they encounter a pesky frame, they either stop flat in their tracks because the frame doesn’t give them anywhere else to go, or they locate the pages beyond the frames and point people to that locale – which won’t have the frames included with it.

There’s truly no need to use frames and make attempt to justify it by believing it will improve the prospect’s experience.

If your prospects can’t uncover your site or they find slices and slivers of you, how much then have you actually assisted them?

3. Why Be Fresh And Original?

online marketing to grow your businessWhy try to be unique, it’s just too hard anyway? It sounds foolish, but it occurs quite often. If you find something of real interest on another site, just burning a copy and slapping your links on the top does not make you a unique force on the Net. And how many actual shopping sites selling the exact same discounted products are enough for the average Web? In my book, the more sites you mirror, the least effective you will become.

4. Chubby Web Pages (Obesity Kills)

Sites with lots of graphics, animation, Flash and music do pose many disruptive elements with the search engines. Not only can it confuse your prospects, who are looking for obvious information and links, the search engines may not feel you are very relevant because they cannot be sure what to make of your Web site.

If you have a site made up of nothing but heavy graphics and multimedia, not only will you give the search engines zero to index, you may also aggravate any prospect running with a slower connection speed. If nothing else, at the least, use ALT-tags to explain images for text browsers, the hearing impaired and search engines.

5. Redirects, Redirects, And More Redirects

You may be using “redirects” within your Web pages to track clicks for advertising and also to pull together information about your site visitors. Your Web pages may be indexed, but you may not rank well at all. The search engines may not be able to see the correlation that exist between your Web pages because the redirect code often blocks their path, unlike direct text linkage.

6. Lengthy URL’s

Dynamic (ever-changing) e-commerce and shopping Web sites that use parameters and their session ID’s often manifest these difficult URL’s nicely.

If your Web site has lengthy URL’s sprinkled with question marks, percentage signs, Session ID’s, and at least three parameters, you’re degrading your hopes for search engine superiority.

Lengthy URL’s do not look very attractive to individuals searching and the site URL’s contain calls to various databases.

Leading the way for the search crawler directly into your database may quite possibly be a sure-fire way to send them spidering elsewhere.

7. Forgotten about your No Index Tag and Robots.txt?

Have you created a plan to keep all those nasty search bots out? Do you have a robots.txt file living on the root of your site? Does this file contain the following:

User-agent: *disallow /

Or does your Web property have a Meta-tag:

Be extra nice to your Webmaster. He or she may depart from your company in the future and leave this little monster behind for you to find at the end of a needlessly expensive investigation into why the search engines will not make nice with your Web site.

If you are using the special robots protocol, you will not want to forget to remove them altogether if you are going live from a beta testing process.

8. Doorway Pages

Doorway pages (also known as jump pages and bridge pages) and anything that is created specifically for a search engine and does not contain any valuable content or products for your prospect, is not an effective search marketing tool.

If you’re not providing true content, the search engines will discover this and may penalize your entire online site. If you’ve jammed yourself into this hole, you’ll may need to return back to the beginning with a new domain name.

9. Identical Meta-Tags And Titles

You worried over every single unique page of the Web site while developing it, but you didn’t spend a lot of concern that each page should be tagged (or classified) that way.

meta tagsImagine walking into your public library where every single book had the exact same title. What better way to tell a search bot to “take a hike” than showing them that all of your content is exactly the same. You will most likely see fewer of your Web pages indexed and much less traffic than you might otherwise.

Here’s a quick checklist to consider for your Meta-Tags and Titles:

  • Do they deliver a “call to action”?
  • Do they use relevant keywords and phrases?
  • Is your “Title” less than 80 characters?
  • Do they accurately describe what the page is about?
  • Are these consistent with the page?

10. Linking Networks

Did you find a service that’s offering to link thousands of other Web sites to you today? Taking part in these programs may effectively indicate to the search engines that you really do not want their valuable traffic. The quality of these link pages as well as their overall content “value” to a human visitor is very low.

Most search engines do come together in agreement and can severely penalize accordingly. Sites that get marked as link spammers, may be briskly informed that they should find a new domain name and begin all over again.

I advise you to take these lessons in “eMarketing Sabotage” for what they are, guidelines to help you operate your good e-business practice free and clear of the many pitfalls and mistakes of other marketers and improve on your own level of success in conjunction with search engines strategies.

Soon, with a sound plan, a bit of smart work and a solid attention-to-detail approach, your Web pages may rank highest among today’s top search engine results.

Audit your Website and compare it to your competition here:

And don’t forget to bookmark the tool so you can come back to after you’ve made appropriate changes to your website.

Happy Marketing!

video marketing for small business

Online Video Marketing Is Hot!

Video consumption is growing exponentially year over year and shows no signs of wavering. And this is especially true with mobile devices in more hands than desktop computers. Statistics have found that when you combine a video with your full page ad, it will boost engagement by 22%. Having a video on the first page of the search results gives you one more spot vs. your competition and if your video is done right it can drive consumers to your website and in some cases convert prospects to customers without them visiting your site.

Need an Extra Boost to Your Marketing? Use Video!

So many ad campaigns on the internet today are lacking the luster and oomph that gets them noticed in a head to head competing world. It’s a known fact that just about anywhere on the internet that you go you see ads. They are used to promote anything and everything. Generally, lets face it, they are ignored by the public. They are seen as a nuisance and more often than not skimmed over. However, there is a way to get that great piece of something that you want noticed – online video marketing.

Video marketing are the next big thing. Common sense tells us this. Who wants to read a text that is supposed to be hyping up some great product or game or movie? Nobody. In this day and age people love to see. They want to feel the excitement run up their spine as your ad makes them focus and want to hear more. Would you notice some text on a page, or would you notice a video uniquely presented with great graphics and killer sound designed to catch one’s attention and hold it there as they learn about the next big thing. It is a clear answer.

Our Latest Marketing Video… It’s short, Engaging and Entertaining.


Online video marketing opens up whole new worlds for businesses. With this alternative, making high quality and eye catching videos that inspire consumers is easy and affordable. You don’t need to spend a lot of money on your marketing because online videos are cheap and easy to make. With the right expertise you can make any video online and it will have amazing quality for a fraction of the price of other marketing techniques. Online video marketing is a rising star in the business media world and can easily help your company raise profits and increase sales in not time!

Online video marketing is a great marketing strategy for anyone to use. Call us today and have all of your marketing needs met with ease.

online marketing concepts

Components Of Internet Marketing

There are a variety of different components that combine to create internet marketing campaigns. Essentially, internet marketing needs to involve all or at least the majority of these components in order to be effective and worth the time and effort that is involved in creating it. This article will discuss the different components and how they all come together to create an effective, worthwhile marketing campaign that any business owner can be proud of.

The first step in an internet marketing campaign is to create and set up your website. Your website will include a lot of text, some images, and perhaps even audio and video elements. This gives visitors a clear picture of your message that you are sending about your company. It will show potential customers the features and the benefits of the products or services that your company is offering. Some websites include lead capture for customers or even sell their product or service directly through the website. These websites are essentially the same as brochures or mail order catalogs. They are a wonderful way to start establishing your business and getting noticed.

online marketing for small businessSearch engine marketing is another component of internet marketing. This means that a website is marketed through search engines by improving the ranking of the site through search engine optimization, pay per click advertising, or pay for inclusion listings in directories. This is similar to offline advertising that is done through listings in the yellow pages.

The next component is email marketing. This distributes information about your products or services or is used to get feedback from your customers about your products or services through your email. Customers and prospective customers can supply their email addresses or you can choose to purchase email addresses through lists. There are various email methods that are used including newsletter distribution or mass mailings or even offering your customers special things related to your company’s products or services that are being offered. This is basically the same as direct mail advertising that is done offline.

Banner advertising allows for placement of advertisements on a website for a price. There are many providers that are offering banner advertisements on their sites. It can be a very effective part of your internet marketing campaign and can increase your traffic. Newspaper and magazine ads would be the offline comparison to banner advertisements.

Press releases on the internet require a story being written about a company, products, services, or website. These stories or articles must be newsworthy and very attention getting. If you are not attracting attention, you are not going to get traffic or sales to your website. There are many sites on the internet that are centered on press releases.

The next component is blog marketing. This is where you post comments, share your opinions, or make announcements on forums. This can be done through hosting a blog of your own or by adding comments and URLs in blogs that are related to your business and what you have to offer online.

The last component of internet marketing is article marketing. This means that you write articles that are centered on your business and then publish them on different internet sites that relate to articles. Articles are normally passed around the internet and shared with others. Article marketing can give you a huge boost to your business and to website traffic. This can get you a much more targeted audience because your articles are specific to what you have to offer.

Launch of Google’s New Ads in Local Pack – How It Could Impact Your Business

Google is always shaking things up and some changes that will be coming down the pipe in the near future could impact your business.

At the SMX Advanced Local Workshop held on June 22, Google announced and confirmed that ads will be coming to the local 3 pack that we are familiar with. In this workshop Google talked about the ad placement. Which has left businesses with a lot of unanswered questions.

So the biggest question is what does this mean for the many local businesses that have worked hard to gain placement in the coveted 3 pack?

Let’s see if we can help answer some of these questions…

Before we dive into the changes let’s take a step back and make sure everyone understands what the local 3 pack is and some of the recent changes/transformations we have seen.

Google’s Local Pack

Google’s local pack is a group of search results that have local intent. So for example if you search for a plumber you don’t want a list of plumbers in another State or City. Google recognizes certain business types as local and created a section of the search results specifically for local. It currently looks like this:

google local 3 pack


Previously Google’s local pack had 10 listings and about a year ago there were 7 local listings:


Local 7 Pack


Now Google is looking at making another major change that would reduce the number of local listings from 3 to just 2 as the first placement is replaced with an ad. It might look something like this:


google local 3 pack with ad


Google has been testing this new ad placement for a couple of months now but in their tests they have kept the 3 local organic listings and just placed the ad on top.

How Does This Impact Your Business?

If Google reduces the local pack to 2 listings from 3 it will mean that you have less chance of ranking organically in the local pack. As I see it this means local businesses will have basically 2 options…
1. Put more work and time into ranking in the top 2 positions

  • Go back to your Google My Business Page and make sure that you have completed your profile to 100%. Check your categories and select all that are relevant – you can add up to 5. Check your description and include keywords that consumers would be looking for, but be careful not to overdo it.
  • Make sure that the NAP (name, address and phone#) are on your website. Specifically on the page you are linking to from the Google My Business Page. The NAP should be exactly as it is on Google My Business page. If Google lists it as “123 Market St” don’t use “123 Market Street”. Check all your directory listings to make sure the NAP is exactly the same as well.
  • Get your business NAP listed on as many directories as you can.
    For more information about using local directories for improved rankings read this article: The 3 Best Ways To Drive New Customers To Your Door

2. Pay For An Ad
Alternatively you can pay for a listing in the #1 ad spot of the local pack. This would be done through Google Adwords. If you’re not familiar with Adwords you can read more about setting up your first campaign.
If you’re not familiar with Adwords you may find it difficult, complicated and time consuming. If you don’t setup your ad correctly it can be an expensive endeavor. Although once you’ve learned how to set it up so that your campaigns are working efficiently you may find ads to be a great way to drive more business. If you need help running an ads campaign you can turn to Social Climb’s Small Business Marketing Program.
In Summary
The new local pack has not gone live yet but now is a good time to start preparing for the changes coming, especially if your business relies on the local pack for most of your leads and sales. Follow the basic guides we laid out in this article and contact us if you have more questions. Note: that until Google implements their new local search results, it is subject to change. As we learn more about the new Google local search we will keep you posted.

medical seo

How Medical SEO Helps In Promoting Health Care Organizations

Search Engine Optimization or internet marketing is one and the same thing. Basically it’s a process of enhancing the visibility and availability of a website as a result of overdue search by improving the working and ranking in online search engine. High page rank sites are easily browsed because when we go into the relevant keywords, search engines provide you alternatives to pick the site of your interest. SEO assists in searching images, videos, areas and academic or basic info. Several markets and law firms purchase SEO for promotion and to improve their social network.

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