strategic inbound marketing

Growing Your Local Business In 2017 With Strategic Inbound Marketing

Well the first quarter of 2017 is already gone along with most of April! Have you had time to take a look at your sales goals for 2017? Are you on track for a great year? If you feel like you’ve fallen short or are more than a little worried about sales, read on. We have some information that can help get you back on track and finishing the year stronger than you imagined.

This article on smallbiztrends.com discussing the Small Business Digital Trends Report is fascinating and also relevant to this topic.

Could your business be among the many that are missing out on new customers by not optimizing their online and social media presence? The Web.com Small Business Digital Trends Report created in collaboration with an Innovation Fellow in the Technology and Entrepreneurship Center at Harvard, Dr. David Ricketts, says that only 17 percent of small business owners are willing to invest in search engine optimization (SEO) in 2017.

“The number one reason why small business owners are online is to attract and engage with new customers, yet our report indicates small business owners may be having a hard time keeping up with the continually changing dynamic of the web,” the Web.com (NASDAQ:WEB) CEO David Brown said in a prepared release on the study.

Brown goes on to say….

In 2017, it is no longer enough for small business owners to be online with just a web site. They need business-specific social media channels that engage customers, they need a search-engine-optimization (SEO) strategy that will get them on the top of search lists, and they need online marketing advice from real people who understand how to stay one step ahead of their competition and customer expectations

invest in local seo

You can continue doing the same marketing that is either just making ends meet or is on a steady decline, or you can take the leap and learn more about online marketing for local business. Unfortunately many local businesses believe that SEO is too expensive and out of their reach. Most SEO program costs are based on the competitiveness of the industry and the targeted region. When a local business attempts to compete on a national level the cost will be much higher for SEO but when the choose to compete on a local level… it becomes much more affordable. And it is the smarter option since most of their customers are going to be local anyway.

The folks at Search Engine Land say it best in regards to local SEO:

Why local SEO?
Before we get into the tips, let me lay the groundwork for why you need to invest in local SEO. People use search engines to find local businesses they want to buy from. This is not just my own opinion; Google’s own research proves it. Here are a few stats the make the point.

– Four in five consumers use search engines to find local information.
– Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet did the same.
– Local searches lead to more purchases than non-local searches. Eighteen percent of local searches on smartphones lead to a purchase within a day vs. 7 percent of non-local searches.

What does this mean for your business? Not only are people searching locally, they’re taking action when they do! Building a strategy that promotes your business locally will do more than drive website traffic — it will drive sales.

When Local SEO isn’t in the budget, lead generation services can be the next best option. But be careful when choosing a lead generation program for your business. Some companies sell leads for a small fee but they are sharing one lead with 4 to 5 companies. Many of our clients have tried these programs and don’t like them at all. They find that they need to negotiate their fee to compete with the other 4 companies and their close rate is too low.

The best option we believe is “exclusive leads”. Exclusive leads means no more sharing leads and bartering your prices. Yes, sometimes the leads will cost a little more but the close ratio is much higher.

Conclusion:
Doing nothing will leave your business at risk. But taking steps to ensure your business will be secure for a long time to come, is a smart investment. Give us a call and schedule your free 30 minute consultation and learn how these strategic inbound marketing solutions for small business can change your gross sales in 2017. Call (877) 304-7990 Today!

 

cure for writers block

An Effective Cure For Writers Block – Don’t Stop Blogging!

Unless you’ve engaged the assistance of a blog writing service, you are pretty much on your own for content creation. Assuming that you already have a busy operation to run, you probably don’t have time for writer’s block. Fortunately, we have some effective cures for when you run into this common obstacle.

The first tip comes from the folks at SmartBlogger.com:

Chug some caffeine

 

Okay. Okay. I know caffeine isn’t good for you. But sometimes you need something to keep going. Don’t waste your fantastic ideas just because you can’t keep awake.

Try this schedule: Set a kitchen timer for 25 minutes – or use the focus booster. After 25 minutes of concentrated writing, take a break. Stop even if you feel like finishing a paragraph.

Make yourself a cup of tea or coffee. Start your next 25 minutes and drink your cup of coffee.

Green tea fuels my blog posts. What fuels yours?

Sometimes it helps just to look back at your older, most successful blog posts. What topics seemed to gain the most traction with your target audience and sparked engagement? Maybe it’s time to elaborate on those topics, or perhaps reviewing your old content may even spark a new idea. Referencing your older content provides you with a great opportunity to link back to the original post when writing your new one.

Yet another idea from freelancewriting.com

Switch Topics

If you are having problems with a particular piece, stop writing it. Go on to something completely different. Something radical. Something new. Something you never thought you would write about. If you’re writing about the shrinking middle class-stop and start writing about some childhood experience that left a mark on you. Your work doesn’t have to be publication quality. It just has to be something different.

Take advantage of social media. Ask your followers about which topics are most important or interesting to them. You could also utilize your multimedia tools to add another element to your blog, such as a video post or a series of photos. Or you can do what I’m doing right now and curate some content from other peoples articles. Just make sure you link back and give credit when you do.

Your ultimate goal should be to create content that is interactive and engages your audience. Developing new ways to continue to inspire your readers. If you need help developing a marketing strategy for your business that will make the most from all of your marketing efforts. Contact us and schedule a free 30 minute consultation.

Great Content Means More Traffic And Sales

What exactly Makes Good Content for Marketing?

You might have heard this millions of times, Content is King. When it is all said and done, however, that statement leaves many wondering just what makes all the distinction between good content or poor content. It’s a sketchy zone which can be different for various kinds of webpages. For marketing, there are certain requirements for great written content, and those are the things I’m going to concentrate on in this article.

It Isn’t What You May Say, It’s The Way You Say It

This is largely correct in advertising material. The words you write have to convince others that your goods are essential to them. The way you express it’ll make a real difference in whether or not they trust you, or not. Therefore you decide to ever place a thing upon your web site, make sure you understand your products, and perhaps most importantly, have faith in the item. That will shine through in the text.

Garbage In, Rubbish Out

Yet another ancient maxim which is as correct today as it ever was. Many times marketers just toss text on the web page believing so long as they’ve the proper keywords for search engine rankings, along with the hyperlinks in position, that is all content marketingthat matters, and all what’s left is merely filler. There is an elementary issue with this concept that appears to evade them. Search engine optimization is necessary to a internet marketing strategy, so many marketers target that exclusively, and start to think it’s the be all end all for their plans. However Search engine marketing is only intended to do one thing; Get Website traffic.

Website traffic is so important, of course, due to the fact without it no one will ever see your page or buy your products, but Search engine marketing will not encourage anyone to get an item. Once the traffic arrives at your internet site, if all you have is a heap of rubbish on the page, they will not take the time looking at it, and you probably won’t make the conversion. Consequently you’ll have a high-volume internet site with tons of web traffic and yet no income. You could be pleased with the numbers all you wish, your bank is going to be empty.

Write quality content that actually says something, and most of all is understandable. Be certain your spelling not to mention grammar are excellent. That’s right, it will turn away visitors.

According to a study on Search Engine Land, organic search drives 51% of traffic to website vs. 5% from social media.

The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).

Based on these facts, a good content marketing strategy is important for businesses looking to drive more visitors and sales.

Does it Matter?

Excellent content makes a difference, but the thing that makes good content is if the idea is important. Write about what your potential customers want to know about with regards to the subject your blog site or web site is about. Let’s say you sell dog training aids, and discuss the next thunderstorm in Spain, is it going to mean much to your viewers? It may possibly be relatively intriguing, but it is not pertinent to their demands. It certainly won’t showcase your puppy training offerings.

Same Old Same Old

Ideally, you want to find an innovative way to articulate something in case the subject matter you’re writing about is a common subject matter. The Internet is a fantastic place, and filled with knowledge and ideas. You need to give your readers something just a little different, a greater knowledge of a topic that they have already found a great deal of data on. When you can help them to understand their own needs a little bit better, you will be on the way to selling these folks on your stuff as well.

Thinking about adding a blog to your website? Our previous post “How a Blog Can Kickstart Your Content Marketing Strategy” will give you some tips for getting started.

content marketing

How a Blog Can Kickstart Your Content Marketing Strategy

Looking back over the past year, would you say that you are 100 percent satisfied with your website traffic via organic search? Most companies would answer ‘no’ to this question. Increasing your traffic via organic search is one part search engine optimization and one part content marketing. Although this is a grossly simplified breakdown, the creation of online content is still vital to driving organic traffic. For small businesses, the best platform to start creating content online is via an often updated blog. If you haven’t already, it’s time to launch a blog for your business

Even if you don’t see yourself as the “blogging type,” we have 10 good reasons why you should start created blog content in for your business:

  • A blog gives your business a voice on the internet.
  • If you are looking to increase your business’s ranking in search engines, establishing a blog for your business is one of the most effective ways to do so. The more often you create high quality content, the better your business will rank by major search engines like Google, Yahoo, and Bing.
  • You don’t have to be a technology wizard to create and maintain a blog. There are a number of user-friendly blogging platforms like WordPress that don’t require too much technical or graphic skills.
  • Businesses with a blog are 60 percent more likely to acquire more customers according to HubSpot.
  • Your blog can provide you with a powerful resource for sharing content on social media channels such as Facebook, Twitter, and LinkedIn.
  • A business blog provides you with the ideal opportunity to position yourself as an industry expert. You can use your blog to help define yourself and company as the “go to” person or place in the industry.
  • Your blog can provide with a free PR opportunity. If you become recognized as a peer leader in your industry, you may be invited to guest post on other blogs, therefore helping to reach new audiences and expand your overall reach.
  • A blog can provide you with valuable information about your target audience, such as which types of content they find to be the most appealing and how they like to engage with content.
  • A blog will help you to focus on your content marketing strategy. Since it will be necessary to post regularly, it will cause you to constantly be researching industry related news and thinking about your target audience.
  • A blog can help to increase your brand’s credibility.

Not the best writer? No worries, don’t let that stop you from launching a business blog. Partnering with a content marketing agency is an affordable solution for SMB owners and can help to ensure that you are putting your best foot forward with your content marketing efforts.

If you need further convincing, be sure to check out the powerful infographic by TrueConversion

blogging for better seo results

 

Want to discuss your content creation options and learn how a smart blogging strategy can improve your website’s rankings and drive more leads to your local business? Contact us to schedule your no obligation consultation.

wordpress marketing tools

WordPress: An Important Online Marketing Tool

Understanding that a website essentially acts as a virtual storefront, the majority of small to medium sized businesses in the U.S. have created some type of website in an effort to reach more customers. Unfortunately, due to the time and expense that it takes to create and manage a website, some small business owners have decided not to spend their resources in this area at all, therefore missing out on a huge opportunity.

For those budget minded business owners, WordPress is the ideal small business marketing tool that can be used to create a professional looking website and business blog. WordPress is a free website design for small businesscontent management system that is extremely user friendly and allows you to edit and manage your site without having to know the HTML or coding. This means that you can still have a great website for your business without spending the money on an expensive web developer to create and maintain your site.

We use WordPress for not only our blog, but all of our clients’ blogs that we host and manage! Before we get into the feature and benefits of WordPress, here’s a straightforward graphic that outlines the difference between WordPress.com and WordPress.org.

As you can see, WordPress.org is the best choice for your small business. Although it will cost you money (as WordPress.com is ‘free’), the money will be well worth it in the end. Outlined below is a brief overview of the features that WordPress offers users:

  • Themes: You can select from a wide variety of free themes to give your website a distinctive look. In the event that you wanted to custom design something, you can refer to the massive WordPress development and designer community for assistance.
  • Plugins: Plugins add functionality to your website, such as creating a forum for discussions or a customer only area. Basically, if you can think it up, there is probably already a plugin that is available to meet your needs.
  • Blog: We hear so much these days that content is king, and an easy way to produce more content to boost SEO is to create a business blog. With WordPress, you can easily create a blog to help drive more traffic to your website.

In conclusion, while many people often think of WordPress as a blogging platform, it really is a much more powerful small business marketing tool that can also be used to create and maintain a website. WordPress is also extremely SEO friendly and makes it easy to share your content through your various social media channels as well, making it a valuable social media marketing tool as well.

SEO marketing strategies

Top Marketing Strategies For 2017 With An SEO Twist

Search engine optimization (SEO) enables your website to excel in a crowded sphere, namely on the web. When people search for certain key words and phrases, you want your content to show up on the search engine results pages (SERPs). The higher the placement, the more likely you’ll be found. And found websites generate more business — plain and simple.

Everything you do with SEO represents a form of marketing or a way to get the word out about your business. The following strategies should be employed to enhance your SEO efforts.

Check your website or blog’s layout. You may be impeding SEO without even knowing it. For instance, if you’re using an old theme without built-in SEO benefits, then you’re making it hard on yourself. Moreover, you’re making it more difficult for customers to find your site. Choose a theme that can be viewed on all sorts of devices — table top computers, laptops, smartphones and tablets. Then, ensure the site makes proper use of heading and meta title tags, uses the correct canonical URL meta range, offers a clean structure, and allows open graph meta tag integration to enhance social media sharing.

Update your site with valuable content. It is important to regularly and consistently update your website with top notch content. The content you share must be original, interesting and unique. It must supply a benefit to the reader, be well written, and offer a call to action. Generally speaking, your updates should be at least 600 words long, include at least one photo with a caption and an “alt tag” and links out to quality sites as well as cross links to internal pages. How often should you update your site? The more often, the better. But at least two or three times per week. This means you may not be able to handle the work alone. In this case an employee may need to curate or write the content. Another option is to hire a freelancer to research, write, edit, acquire photos, link out, link across, and publish each update. Make your web content strategy a centerpiece of your SEO efforts this coming year!

social media marketingMake use of social media. Your website tows the SEO line and your content is fresh. What else can you do to enhance its SEO position? By making use of social media. Social media is the new kid in town at least compared with web search. By means of social media you can reach people where they congregate, much in the same way message boards used to, but in a far bigger way. Facebook is the largest of the lot with more than 1 billion users worldwide. Twitter with a half billion adherents follows. Google Plus, Pinterest, Instagram, and LinkedIn are other social media sites to consider. The best way to make use of social media is to sign up to those sites you intend to use. That means registering, filling out a profile and familiarizing yourself with each site’s content and rules. Then, share your updates on each site and make sure you like and reshare content from others. Build a following and your articles will get noticed. That means people will travel to your website, read what you have shared, and follow your call to action command.
Marketing Strategies

Beyond these three strategies there are other ways to enhance your SEO. Here, you might consider perusing a local seo company like Social Climb to discover professionals who can supply your needs.

seo for local businesses

How can SEO Develop Momentum In Your Organization?

SEO can dramatically impact your business and your website when done correctly. Although if your SEO campaign is managed incorrectly it can have the opposite effect and negatively impact your business.

So what is SEO and why is it so important?

SEO is search engine optimization and sometimes referred to as SEM or search engine marketing. Although the two are a little different you may hear those terms interchanged. Search engines are basically online libraries. Similar to books in the library, the easier a book is to find or the more it is promoted the more it will be checked out and read.

So when we think of SEO in those terms it isn’t too difficult to understand the very basics of what we need to do to rank well in the search engines.

Clear topic – Using headlines that summarize the content to follow tells the search engines what the web page is about. Visually we see the headlines as a larger font, bolded type or different colors. The search engine bots don’t see these changes as easily so we use codes in the text to create “H tags” (larger font).

social media for organic seo rankingsRelevant content – Additionally, our content following the headline should be relevant to the heading. So if our headline is “potty training a puppy” the content should only be about potty training puppies. If you want a page to have multiple topics they should be closely related. So in the above example “potty training a puppy” should not have another topic about “the best food for an aging dog”. Keep your page topics closely related and create different pages for topics that are not closely related. One exception to this rule is if you have for example, a “services” page that summarizes all of the services you offer with a link to pages that provide more detail on each topic.

Website promotion – Just as with a good book, you need to promote your website. When a book hits the best seller list it is more likely to be sought after. Promoting your website comes from the quality and quantity of links pointing to your website. It is really important to understand that quality is more important than quantity of links. Quality links are links from relevant and trusted sites. A coveted link for someone in the home improvement industry would be a link from Bob Villa’s website or another well known, high authority, relevant site. Relevance is extremely important as well. So having a link from webmd.com to a plumber would be of little value. Even though webmd is a high authority link it isn’t relevant to a plumber but would be a coveted link for a doctor. One exception to the relevancy example is for local businesses. Local links are a great addition to your link profile. For example if you’ve sponsored a local kids football team, getting a link from their site to yours would be a good relevant link. So if you live in Omaha and get a non-relevant link from a junior football league in Chicago, it would have little impact on your website quality.

Success breads greater success – Just like a good book that is always checked out, the more traffic (visitors) your website has the more value the search engines place on your website. Of course this does mean that visitors need to stay on your site for a little while and hopefully browse around. When they click on your site, don’t find what they are looking for, and click away quickly it is considered a bounce. Search engines read this signal as “oops! not what you were looking for”. Too many bounces for a specific keyword or phrase will tell the search engines that they need to serve up something different for their customer. The end result for your website is lower rankings.

Word of mouth – Have you ever had a friend tell you about a great book they just read? The same thing goes for your website. Social signals pointing back to your site is interpreted by the search engines as popularity. “So many people are talking about and sharing this content… hmm, it must be good.”

Understanding SEO at a high level will help you begin to understand what you can do to positively impact your website rankings. The greater your website rankings, the more visitors, inquiries and sales your business will have. Get your website ready for 2017 with a quick, easy and free website audit. Find out how the search engines see your website and what you need to do to fix your site for better rankings.

website design for small business

Improving The Conversion Rate Of Your Website

The home improvement industry as well as some other service industries have a greater need for an easy to navigate website. So when it comes to our websites all the shiny bells and whistles look great but if a visitor can’t find what they need quickly, they just move on.

Here we are going to take a look at some features that will help increase the leads and sales conversions generated from your website.

Contact information – most people will pick up the phone and call for service repairs and they are hoping to speak with someone right now. Most homeowners will get a list of contractors and start dialing, looking for a quote or to get an answer to a problem. If they have to hunt for your companies contact information, they lose interest and go to the next website. Make sure your contact information is easily visible on every page. The top right corner is the most common practice and is easy for consumers to find. It is also a good idea to have it in the footer as well. And of course you should have a contact page with your phone number prominently displayed.
Contact forms – Some consumer still prefer email to narrow down the top few contractors they want to speak with. It isn’t always easy for consumers to get away from work to manage their personal home maintenance needs so an easy to find quote form is ideal. Keep your forms short and simple, getting just the important information needed to provide a quote. The home improvement industry doesn’t always lend itself to accurate quotes via the internet so in these instances find out the best time and number to contact the consumer. Your contact form should be on the home page, most if not all of your inner pages and definitely on your contact page.

Services – break down your services into easy to navigate pages. So for example you might have a page or section dedicated to residential services and another for commercial services. Or a repairs page and replacement page. Whatever makes the most sense for you industry. Your services and links to the inner pages should be prominently displayed on the home page so your visitors can easily find what they need.

Simple but attractive website – Unless you service a high end clientele, a simple design that is easy to navigate and looks nice will do the trick. Avoid light colored text on a dark background. Studies have found that most people will not read an entire site that is opposite of the norm. Now this isn’t always the case…. some light text on dark performs well so just be cautious going down this road.

I have seen some unattractive website perform well when they follow the guidelines above so there is no silver bullet when it comes to website conversions but the list laid out in this article will help 80% of website perform better. Contact Social Climb for your free consultation.

8 Best Practices for Website Design

 

Track Your Online Business

Set objectives with Google Analytics Goal Tracking

If you didn’t already know, Google Analytics is a free tool that allows you to measure the performance of your website. One of its more powerful abilities is Goal Tracking, which allows you to create and measure specific user actions on your website, such as shopping cart purchases, blog article reads, or recommendations on social media. With this information you can measure the effectiveness of ad campaigns, test which of two layouts is best, and determine the success of your business’s social media page.

Our Social Climb team uses Goal Tracking as a part of the website optimization process for our clients, as well as during launch promotion planning. For those of you who are interested in managing these tools yourself, or learning about some of the components we can help you use, here are three of Analytics’ most useful features:

URL Tracking
google analytics toolsThere are a variety of ways that people arrive at your site and finding out which are working hardest for you is a crucial part of maintaining a steady stream of visitors. URL tracking allots you the ability to create custom URL addresses for gathering data from specific sources. You can check your search marketing campaigns, track repeating customers and how they purchase the items in their shopping cart, all by assigning these addresses to Analytics to oversee.

Funnels are a useful asset to URL tracking in which you specify a route through the various pages of your website. User data is then collected on the progress and frequency of that route. You use your custom addresses you’ve created and track the path taken to arrive at a secondary address. For instance, you set up a funnel between a particular item to the last step in your shopping cart to track how many people are purchasing that product. This allows you to see whether visitors are completing the funnel in the way you expect, or whether there are problems (such as visitors leaving before checking out), highlighting where improvements can be made in order for the desired transaction to occur.

Duration & Page Visits
Analytics keeps track of how long a visitor has been on your site based on recorded arrival and departure time stamps. The only drawback of the time stamp system is that the duration cannot be measured until a visitor has left one page for another, even if they have been there for hours. Duration is useful for monitoring how involved visitors are with your content and detecting the speed with which people are navigating. Specifying duration goals, such as setting a limit of three minutes, would alert you of how many people had stayed on a particular page for three minutes or more.

You can also monitor page visits; who is visiting, how often and how quickly they proceed. Statistics gathered from this section will determine the level of user-friendliness your site exudes.

Events
Events with Goal Tracking are just goal items you wish to track that don’t already fall into one of the above categories. A few items that can be considered Events, are:
Social media links that lead back to your site to monitor the effectiveness of your social media campaign.

Downloads on your site; are your resources being used?
Videos or photo galleries; are they useful or just filling up space?
Other external sources of traffic to your website, such as in email blasts or newsletters.
If you can name it, you can most likely track it in Events, down to a single mouse click.

Knowing is half the battle
Google Analytics provides an extensive set of tools and yields a great deal of information about the success and usability of your website, empowering you to measure the results of your efforts. Without empirical data about how your site is used and which strategies are effective, any effort to improve the way you do business online is tantamount to guesswork.

Social Climb’s marketing specialists are experienced in crafting digital strategies to suit your unique business needs. Whether you hire us to assist you or plan to do it yourself, Goal Tracking should be an integral part of your marketing efforts. To find out how your company can benefit from the use of Goal Tracking to improve website performance, feel free to contact us.

contractor leads

Who Is Looking For You On The Internet?

Everyone!

Even if they don’t know exactly what they need, chances are most people are looking for a skilled contractor who can fix whatever is broken, damaged, or in need of maintenance around their homes. From fence installations to bathroom remodeling and from landscaping to home automation, every homeowner and tenant with access to the internet, will look for home improvement services online, from their computers and even most likely, their phones.

The people looking for DIY tutorials one day are the same people looking for repairs, maintenance, and other related services the next day.

Other people, who don’t have time for DIY projects, are constantly looking for contractors who can take over whatever home improvement project they have in mind. So every day, hundreds of people go online to look for specialized contractors in their specific locations, to assign them home improvement tasks of all sorts.

So we know the internet is one of the biggest sources for contractors to find more customers and make more sales but are people buying?

According to a study by The Farnsworth Group contractors are optimistic about 2017. Their study turned up an increase of 5-10% in 2017.

home improvement leads

 

So the next big question for home improvement contractors is….

 

What’s A Cost Effective Way To Capture This Business Growth?

There are basically 3 ways to take advantage of online leads.

1. SEO – search engine optimization is the science or art of ranking your business website on the first page of the search engines so prospects can find you. To accomplish this you’ll need some skills and knowledge in modern SEO techniques. Alternatively you can hire an SEO company that specializes in the home improvement industry. Bear in mind that this is a process and will take time to achieve the rankings your desire

2.Paid Ads – Paid ads, PPC or pay per click ads is simply buying ads on the first page of the search results. The search engines will tell you that anyone can create an ad and achieve page 1, this is true but without some working knowledge of the system ad cost can put this out of reach for many. Hiring a company to manage the ads is a great way to go for many companies. But for most small contractor businesses the cost is just too high and out of reach.

3. Leads – Pay per lead programs have become increasingly popular. The popularity is due to the fact that this is a much more palatable option for most home improvement contractors. The cost is much lower and results are more immediate than SEO.

So if you own or manage a home improvement company and are ready to grow your business in 2017, you’ve come to the right place. Social Climb specializes in leads for home improvement businesses across the US. We work with all types of companies, from home elevator companies to roofers to window washing. Schedule a free no obligation consult with one of our experts today!

Lead Generation For Contractors

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