call tracking software

The Benefits of analyzing your calls with a Call Tracking System

Call tracking software is a valuable tool for companies because it allows them to monitor their customer service representatives. This lets companies rate their customer services representatives as well as understand what call tactics work and which do not. It also allows companies to gain knowledge about their customers which allows them to better target their sales pitches to each customer.

Better Customer Service

Call tracking software provides a way for businesses to monitor their customer service department and constantly improve on their customer service. It allows a company to listen to recorded calls and gauge how well their customer service representatives are handling calls and how efficiently they are performing. This helps eliminate any negative behavior from customer service representatives like failing to fully answer questions, rude behavior or improper greetings. It also allows for a company to understand what phone pitches work and which do not.

Useful in Sales Training

call tracking systemsRecorded calls can help a company train new employees. When hiring new staff recorded calls can be a powerful training to tool because it gives an example to new employees for what they need to do, what is expected of them and what not to do. It can also show new employees how to handle difficult or confusing situations by allowing them to hear how it was handled by a trained customer service representative. Call tracking software is also useful for improving the customer service of current employees. Listening to recorded calls help determine whether or not customer service representatives are asking them right questions, using sales pitches properly, and the quality of their work. There is always room for improvement and call tracking software gives businesses the opportunity to properly and more effectively train their staff.

Give your Customer Service Team an Advantage

Call tracking software allows a business to see where every call is being generated from. It gives the customer service representatives valuable information about each caller before they even answer the call. This allows customer service representatives the advantage of preparing their sales pitch to suit each caller. This gives the customer service representatives the ability to better handle each call and it raises their likeliness for success.

Common SEO Misconceptions That Can Negatively Impact Your Business

On the surface, Search Engine Optimization (SEO) sounds like quite a confusing and complex process. But once you develop a true understanding of the subject and, moreover, the benefits that your business can reap from it, then SEO is actually quite easy to get the hang of. However, you need to be wary of the misconceptions of SEO so that you don’t fall into the traps. Epic New Media, a Manchester SEO Agency, has taken a look at some of the misconceptions of SEO:

You can’t target keywords enough

It is important for your website to include keywords frequently so that the website is relevant for your target keywords. Therefore, it’s wise to use keywords often within a piece of content and/or within your website. However, there is a misconception that there is no limit on how many times you should use keywords because if you use specific keywords too often – as in, every other word or every other three words within your website content – then it becomes a nuisance to the reader. Search engines are also intelligent enough to recognise when keywords are being crowbarred into content. This is known as ‘keyword stuffing’ and this can harm your website’s rankings.

You don’t need analytics

understanding seo for small businessThere’s also a misconception that the analytics don’t really matter; that you’ll enjoy the rewards of a strong SEO. Far from it, you need the analytics because, otherwise, how would you know that your marketing strategy and, as a result, your SEO strategy as a whole is successful? You may enjoy an upswing in orders, inquiries and the like, but unless you have the analytics in front of you to prove where those customers came from, then it’s purely guesswork. For all you know, there may be an alternative explanation for your organisation having more business to work on, from social media to simple word of mouth. Simply put, while it is possible to have an SEO plan without using any form of analytics, it is most definitely not advised, and any organisation which has a detailed and long-term SEO plan in place really need to have the analytics available to go hand-in-hand. Otherwise, you’re thinking “I assume this worked” rather than being able to say “This did work”.

Once you reach the top, you can stop

SEO is an on-going activity. Once a website reaches the top of the search engines’ rankings SEO cannot stop. There needs to be a proactive strategy and continuous activity to ensure that you maintain your position because you will have caught the eye of your competitors. Competitions will be reviewing your SEO activity and looking replicate, so it’s important to stay ahead. Also, search engines are always looking to improve and update their algorithms. What is a key ranking factor now might not be relevant in a few years time. SEO strategies must be evolving with search engine updates.

Stopping SEO activity won’t see an immediate drop-off, you’ll likely notice the difference in 6 months time, according to many SEO experts.

SEO has become more and more crucial as the internet continues to gain popularity and have an ever-growing impact upon business. For organizations who wish to market their services online, and certainly those who would be considered large-scale companies, SEO is vital, and as such getting your SEO strategy right is essential, meaning that it is equally crucial to avoid making mistakes based on those common misconceptions that people have about the subject.

small business marketing strategies

Pay Per Click Can Bring You More Business Today, And It’s Cost Effective!

Pay Per Click, often referred to as PPC, continues to be a popular way for businesses to direct traffic to their site. Advertisers pay the website owner a fee each time a visitor clicks on the ad and moves to their site. To advertise in this manner, a company bids on a keyword or keyword phrase which they feel is relevant to their targeted customer base. Search engines prefer this method while content sites tend to charge a flat fee for each click rather than having companies bid. Either way, the company offering the advertisement benefits by bringing more traffic to their site and the website owner hosting the ad benefits by receiving payment for each click. If you’ve been using SEO Services without success, it might be worth a try.

What other benefits may be had when PPC is used? Control and Flexibility Each client has different needs when it comes to advertising campaigns. With a pay per click campaign, the client gets to design and control the campaign and change it depending on changing business needs. Seasonal campaigns are one option with different campaigns for different target audiences being another. Track performance of the campaign and make changes based on the results of each ad. This saves the client money as he or she doesn’t pay for advertising that doesn’t work. Only those ads which are effective will be clicked on.

Great for Budgeting

internet marketing with PPCThe initial outlay for a pay per click campaign is very small as search engines don’t charge to have the ad placed. Some do require an initial fee to set up the client account, but this fee, on average, is very small. Once the fee has been paid, the client only pays when the ad is clicked. Clients tailor the budget to meet their sales goals and determine the aggressiveness of the campaign. Clients only pay when results are obtained which is not the case with most advertising methods.

Instant Lead Generation

When clients spend money on advertising, often they have to wait weeks or months to see results. This is not the case with pay per click advertising. Immediate results are seen and online revenue may be generated immediately. Months may go by before search engine optimization results are seen and pay per click campaigns fill in the gap until this occurs. An effective advertising campaign uses a multi-prong approach with PPC being one prong and search engine optimization another.

A Level Playing Field

Small businesses often find it hard to compete, especially with big box retailers with an ‘unlimited’ advertising budget. With pay per click advertising, all businesses have an equal opportunity when it comes to bidding on keywords. Local businesses love the fact that specific geographical areas can be targeted and any business has the opportunity to target those in a different part of the world without the need to set up a business in the targeted location.

Making Use of Seasons or Special Occasions

Many companies find that sales increase significantly at one time of the year. This may be true for those selling Halloween costumes or those who sell vegetable seeds which must be planted in the spring. Companies such as this get a boost when pay per click advertising is used as they only place these ads during the busy periods. All businesses should consider making pay per click a part of the overall marketing strategy. With many benefits to using pay per click, a company has little to lose. The rewards of a good campaign cannot be discounted either.

marketing resolutions 2018

7 Social Media Marketing Resolutions for 2018

A new year brings us a clean slate. For those of us that run our own businesses, we find this to be the ideal time to implement new goals. While most small business owners have already made the commitment to bring their brands online via social media, not everyone has perfected his or her strategy for doing so.

Outlined below are 7 of the most popular social media marketing resolutions for 2018:

  • social media marketing resolutionsWhen possible, avoid sharing ugly news. Just like the news outlets on TV and in the papers, the unpleasant stories tend to capture attention. While not every day is complete with a cherry on top, try to make the most of positive industry news when it comes along.
  • Get a little more personal with your social media efforts. People would much rather deal with other people than just a boring, stuffy corporation; so find ways to give your brand a unique voice and personality through social media.
  • Don’t forget to say thank you. This refers to always thanking your fans and followers for sharing your content. A little thank you can go a long way, and you will find that people will be more willing to share what you have to say if you show them some appreciation.
  • Be more strategic about when you post your updates on social media. We’ve written some posts in the past that share some data and statistics of the optimal times to post to social media, so be sure to research this to get the best engagement for the content that you share.
  • Incorporate images into your blogging to improve Retweets and shares. Images are continuing to monopolize social media news feeds, so consider trying out a free app to enhance the quality of the images that you share or perhaps try making your own Instagram video.
  • Stay true to your brand and don’t take yourself too seriously. Even if you’re getting a lot of traction from your social media marketing efforts, stay consistent with your voice and what is working for your business.
  • Set limits for managing your social media efforts. As a small business owner, it can be tempting to be on social media morning, noon, and night. Find more efficient ways to share on social media and don’t get too bogged down.

After browsing through this list, can you relate to any of these popular resolutions in regards to social media marketing? How do you plan to execute your social media strategy in the new year?

website design services

Why Your Business Needs Its Own Website

Even if your company is locally-based and relies on foot traffic, it’s still a good idea to create your own website to reflect your new business venture. We’re living in a time now when most people search for companies and services on the internet before looking anywhere else. Decades ago, it was easy to open a phone book or ask friends about their experiences, but the internet has allowed people the chance to find great companies with viable real-person testimonials. This is why it’s crucial that you create a website for your own company in order to bring in more revenue and new clientele.

Importance of Establishing an Online Presence

One of the main benefits to establishing an online presence for your business is that you’re going to attract more customers. People who wouldn’t otherwise know that you’re in business will find you on the internet and might consider using your services. You can also improve upon your customer service using the internet because you’ll be able to answer reviews, comments and inquiries in a quick and efficient manner.

Choosing a Domain Name and Registering It

marketing online for local businessesFirst, you’ll need to think of a good domain name for your company that will attract clients and visitors to your site. Next, you’ll want to click here to learn more about domain registration in order to buy the domain name legally so that no one else has access to it. It might be a good idea to go with a name that reflects your company’s title or the type of services that you’re offering. Keep in mind that you will need to pay a monthly or annual fee in order to keep the domain in your name.

Buying Hosting

Along with registering your domain name and publishing it online, you’ll need to buy a hosting package to publish your site onto the worldwide web. Without hosting, you won’t have space to upload files and images to the internet and will only have a domain name that isn’t able to do anything. There are a ton of hosting sites available to choose from, so be sure to compare a variety of them before making your final decision. You will need to pay a monthly fee to keep the hosting account active and your site published online.

How to Successfully Run a Website

Running a successful website means that you need to put the time and work into getting it known through marketing and advertising campaigns. You will also need to integrate search engine optimization into each page to rank higher on popular search engines. You can hire outside companies to do this type of marketing for you, but keep in mind that you’ll pay a fee for their services. Once your site takes off, you’ll still need to put the effort into maintaining it so that you don’t lose visitors and instead continue to grow your business’s online presence from the ground, up.

holiday blogging tips

3 Simple Blogging Tips for Your Holiday Marketing Campaign

Holiday blogging tips for your small business website

Unlike the social media platforms, blogs have much less restriction on what type of or length of content can be posted, along with what kind of content resonates with your audience. So, feel free to get creative and write long, detailed holiday posts! When looking over the ideas we present below, make sure to keep mind what type of blog posts have been particularly popular for your small business this year. Then, apply those themes to whatever type of holiday content you end up posting!

Tip 1 – Highlight Holiday Products and Seasonal Specials
While it may seem obvious, blogging on special holiday products or promotions is the perfect way to increase awareness and sales this season. Simply listing or displaying them on your website or online store is not enough! Creating blog content around each products and promotion gives you the opportunity to expand the dialogue behind them and add a more in-depth explanation on why this product is the perfect holiday gift. This is your chance to explain why your service is unique, why your product makes a wonderful gift, and why the reader simply can’t afford to live another day without purchasing your life changing, award winning product! Ok, maybe that last one is a bit hyperbolic – but you get the point!

BONUS: This is also a great way to incorporate positive customer reviews and real life success stories more organically into your marketing efforts, so blog away!

holiday marketing tipsTip 2 – Local Events Or Holiday Happenings
Considering 80% of consumer budgets are spent within 50 miles of home, connecting with your local community is important. The holidays are packed with festive activities, including parades, festivals, parties, all the way to Thanksgiving turkey jogs – what better way to get in the holiday spirit by highlighting festive, local activities on your blog! Not only is this type of article both practical and relevant to a demographic close to your company, but this highly searchable humanizes your brand and allows you to connect with your local community.

Tip 3 – Offer Holiday Advice
Whether it’s a gluten-free gingerbread recipe, tips for surviving your in-laws or advice against the dreaded holiday weight gain, people are constantly searching the Internet for practical information to make their holidays as pleasant as possible. Offer up useful holiday tips and tricks via your valuable employees for highly optimized blog content. Not only will it serve useful to people searching for holiday help (who may then become customers, once they see how amazing and helpful your company blog is), but employees whose holiday ideas and advice are featured are likely to share the article with their friends and family. Sounds like a winning combination to me!

We hope these ideas add some holiday cheer to your small businesses blog!

How Businesses Can Use Social Media And Blogging To Flourish

It needs no mention that social networking sites offer some amazing opportunities for individuals and businesses to build professional relationships and meet new people. On the internet, it is possible for anyone to find anything and social networking platforms like Twitter and Facebook give the business networkers easy access to lots of people with a simple click of a mouse.

Blogging – How it can create business opportunities

Blogging always enhances the chance of being found easily by the target audience. But despite knowing all these, there are many business owners who have still not embraced blogging and the most probable reason being there’s no one to maintain and update the blog. Writing for a blog is in no way similar to writing essays that you wrote in school.

But blogging is different and unless you plan, analyze and execute everything in a proper manner, it is impossible to write a good blog post which is sure to gain attention. But once you master the art of blogging, you can use it to grow your professional network and increase visibility too.

Expanding your business network by leveraging the social media

This is almost similar to in-person networking which is one of the most critical techniques for online networking where you need to be fun to be around. Various social media networks have various etiquette and norms. For instance, Twitter is that social media site which is very friendly and casual while LinkedIn is more formal and professional. Whichever social site you choose, you have to abide by the norms and rules and yet engage with people in a similar manner.

Interacting with your idols through Twitter

You take any of the industries, whether Hollywood or international cricket or football, all the celebrities are getting increasingly active on Twitter. When a person posts something on Twitter, they do so in order to engage people and be heard among their followers. Twitter always throws an open competition and one can’t think of an easier way to start a conversation with a person.

You should reply to the Tweets with valuable questions and added commentary. Tweet their blog posts and ‘mention’ them whenever you share their blog posts. Keep participating more in Twitter so that you can soon find an increasing ‘follower’ base.

Making social networking fun

Networking, whether it’s online or offline need not be dry. From the core, networking is all about meeting new people and getting to know people in a professional environment. You can talk about topics that interest you instead of speaking on boring things. Engage professionally in a similar way as you would engage with your friends.

When you enjoy what you’re doing, people will also enjoy it and love to take part in it. Social networking can have an awesome impact on your business and hence make it a definite part of your marketing strategy.

Social media is one of many strategies for marketing your business online. Visit our site to learn how we can help you with your marketing goals.

social media and your online reputation

Good Customer Service Is Vital For Home Improvement Contractors

A professional contractor who has been in business for a while knows that the success of each job extends beyond the project. Delivering a project and great customer service can lead to more referrals and future jobs. As a matter of fact, the #1 influencing factor for how much a consumer trusts a company is customer service.

With the digital age comes social media and the power it brings to your online reputation. Website Builder has a great infographic and article showing the importance social media plays in your online reputation and how it can be used to build a strong online community.

Read the entire article “The Rise of Social Media Customer Care” from Website Builder and share your thoughts in the comments below. Learn more about managing your online reputation.

seo - article marketing

Top 5 SEO Article Marketing Mistakes You Need To Avoid

Many people who do article marketing for SEO want to get results but often their results do not meet their expectations. Here are, based on my experience, the top 5 SEO article marketing mistakes that you should avoid if you want to really get results with your article submissions.

1. Submitting an article with the same title

The title is very important from an SEO point of view. “5 Article Marketing Blunders” is not the same as “Top 5 SEO Article Marketing Mistakes You Need To Avoid” in the eyes of search engines. And if you want your article to appear unique, this is the first step you need to follow.

Make sure you rewrite your titles in order to have between 5 and 20 different versions of your title. And do not forget to put your keyword in your title. This is a must when you submit an article to both article directories and blog networks.

2. Submitting an article with the same resource box or with the same links (anchor text and URL)

seo - article marketingWhen you submit articles for SEO, the most important part of your article are your links back to the pages you are promoting. If you submit to directories, then the most important part of the article is your resource box, and if you submit to blog networks, it is your anchor text links.

Submitting the same article with the same anchor text link pointing to the same URL is a clear footprint and does not help you make your article appear as unique. What you need to do instead is vary both the URL you are pointing to as well as the anchor text of your links. With one article you can promote several pages, so just take advantage of this possibility. This will give you more links to more pages without more effort on your part.

3. Not submitting enough articles

Both when you submit article to article directories and when you post them on blog networks, you need to consistently submit articles. Promoting one keyword means you will need to submit several or many articles.

Submitting one article to directories and 3 articles to a public blog network like MyArticleNetwork might be enough if your keyword is not competitive. I have reached the number 2 on page one within 2 weeks with such keywords.

But if your keyword has some competition, you might need to submit 5 articles to directories, 10 articles to a public blog network, and 50 posts to a private blog network such as BuildMyRank before you achieve a decent position on page 1.

4. Writing promotional articles or articles that are not spell checked

Some readers or subscribers sometimes ask me why their articles get rejected. Usually they are promoting a product as affiliates and they don’t know why their articles are not accepted. Most of the time, it is because their articles are promotional. And article directories will usually not accept these articles.

What is a promotional article? For an article directory, it is either an article that is salesy (reads like a sales pitch) or an article that mentions a product name or brand in more than one part of the article: title and body, body and resource box, or title and resource box. If you want to ensure that your article is not promotional, just mention the product name in the resource box. For instance, if you are writing about some article writing software, write a general article about the benefits of using such a tool, and then only mention the product name in the resource box.

The second reason why articles may be rejected is because they contain spelling errors or grammatical errors. Make sure your English is grammatically correct (especially if you are like me and English is not your mother tongue); it does not need to be perfect, just correct.

5. Submitting badly spun articles

If you are submitting articles to blog networks, you need to rewrite and spin them. Otherwise, they will have a very low uniqueness and blog owners will not accept them. Moreover, it is crucial from an SEO point of view to submit unique articles. Submitting badly spun articles will do you no good, and you will not get good results with this method.

Many people just put their original article in The Best Spinner and use the automated rewrite function. The problem of doing this is that the outcome is usually pretty poor. Rewriting and spinning does take time if you want to have a quality output, even with a great software program like The Best Spinner.

Need help with your online marketing? Learn more about our search engine optimization services for small business.

call tracking for small business

Small Business Benefits From Call Analytics

Many small businesses make the mistake of dismissing call analytics altogether as something they will not find necessary for their business. Call tracking and call analytics happen to be two of the most basic services that a company can benefit from when it comes to marketing. Marketing is all about getting your company name and service out to those who are looking for you to fill a void they have been filling on their own. How ever you look at it, marketing costs a lot for many companies so most business owners go at it various ways. Small businesses sadly seem to try a hit and miss method, throwing money at marketing campaigns and hoping one of them hits the target and they see the growth. This cannot ensure results or profit because it is so hard to measure the success of the return on such a blind investment. Call tracking is actually an invaluable investment to cover the incoming calls for a company.

call tracking for small businessWhen creating new ideas for marketing campaigns, whether it’s billboard marketing, a commercial campaign or simply an email campaign, deciding which is the most successful and worth repeating is the most effective with services of call analytics and ad tracking. Call tracking software can actually record the data of each call including information like which line was being called, where it originated from, how long it lasted and of course which sales were completed. Using call tracking software a company can also add meta tags, meaning notes that will help those analyzing the data to know more about the call and measure success according to personal goals. For example, if a women’s supplement was trying to have a successful market directed at men for their wives it might be helpful to record when men call and when women call.

There are so many variations of what makes ad tracking successful for a company. Most of the time it’s up to those in the company who have set the goals to make sure they are reaching them. Call analytics can also be incredibly efficient for training sales reps who are answering the phones since every call can be recorded for quality purposes. So no matter what size your business is, nor what you do- cleaning services or selling antiques- you will find that your company is greatly benefited by the use of measuring calls and the success of all the variables that call tracking offers to a company.


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