5 Keys to the Perfect SEO Blog Post

Writing can sometimes be hard enough without having to worry about optimizing it for search and rankings. Keeping your content interesting, informative and/or entertaining isn’t enough if no one can find what you’ve written about. here are a few tips to help you develop the perfect SEO blog post.
Research the Best Keywords
With a little bit of research you should be able to find out what people are searching. Discovering the ways in which the average browser searches for goods and services on the internet can help you figure out the best methods for leading potential customers to your business. Try to make a list of 10 to 20 different words, and choose 3 or 4 of them to create the perfect blog post.

Live Chat Will Build Trust and Retain Customers

Have you considered adding a live chat option to your website? Depending on the business, a live chat service can do much more than simply provide quick and painless customer service. When used in the correct situation, it can increase conversions on your site, the number of returning visitors and ultimately, revenue.

At Social Climb, we’ve encouraged many of our clients to utilize the benefits of a live chat service if we feel it would help that particular business. Our internet marketing department performs extensive research about your users and their behavioral needs in order to decide what type of support would be a beneficial addition to your online business.

5 Reasons You Need A Responsive Website Design

Mobile devices are becoming more accessible and popular for people of all ages. This is why having a responsive website has become a necessity for online businesses, publishers and retailers. With a responsive design, there is no longer a need to develop separate designs for your website to make them work across various devices such as desktops, tablets, and smartphones.

Most websites are specifically designed to work on desktops, which can become really irritating when viewing the same site on a tablet or a smartphone. If you’re an online business owner, advertiser, or publisher, here are five reasons why you need a responsive website.

The 6 Elements of a Strong SEO Strategy

Building a strong SEO strategy should include 6 key elements for your overall success. Each element plays a role in the success of your campaign and can build a strong marketing strategy that drives leads, sales and revenue to your business consistently.

Keyword research: It all begins with selecting the right keywords for your site. One misnomer in keyword research is that you need to target the keyword with the most search volume. This isn’t exactly true…. a keyword with low search volume but high buyer intent could bring in more leads and sales than a highly searched term. So doing your research and identifying the BEST keywords to target before you even begin building your website or SEO strategy.

5 Tips To Better Online Lead Conversions

If you look back five or six years ago the recommended time to respond to a lead was 24 hours or the next day. This was expected by the consumer and was a standard practice of most companies. But today the traditional lead time has become much smaller. Customers are looking for an almost instant response for their inquires. After 5 minutes they are moving on to the next company that can potentially help them. If it takes longer than 5 minutes to respond to a lead your chances of closing the lead diminish drastically.

There are some things you can do to minimize lead loss, nurture leads and increase your conversion rate.

Valuable Statistics You Need To Know About Reputation Marketing

The world is changing. Have you heard of Yelp, Yellow Pages, Urban Spoon, Trip Advisor, Angie’s List and many of the other online directories? There is one thing all of these have in common. These online directories spend millions of dollars in advertisement each year educating the consumer on the importance and value in researching a company’s reputation before buying a product or service.

You can easily get an instant report card for your business by simply typing your companies name into the Google search bar. In most cases all of these directories will show up in the search results along with your company’s website. This is exactly what your potential customers will see when someone refers them to your business, they pick up your business card somewhere or receive a flyer in the mail. Whether you have good reviews, bad reviews or no reviews, your potential customer is formulating an opinion about your business. And this opinion will determine if they want to take the next step and consider purchasing from you or if they ‘re going to keep looking for another company.  That’s how important your online reputation is when marketing to today’s digital consumer.

The 3 Best Ways To Drive New Customers To Your Door

I love helping local business properly position themselves to get more clients for less money. Let’s just say you’re a dentist and unless you live in a small town the chances are you’re not the only dentist in town which means everybody in your city needs to choose which dentist they want to go to.

So how do you stand out from your competition and become the first choice of potential customers to use you for the product or service that you offer. There are a few things that you could do. You could by a local TV or radio ad, go door to door passing  out flyers, mail out a mailer advertising your business or even put a coupon in the local coupon book. What I can say from personal experience is that while these things can be a little bit effective they are a waste of time and money for one reason. Your just broadcasting your business to people who may or may not be interested.

The 3 Biggest Lead Generation Mistakes Made by Most Sales People

Would you like more leads pouring into your sales funnel right now? Do you find that lead generation often falls to the way side when emergencies come up? Do you find the whole concept of prospecting completely mind-boggling? If you’re answer is a resounding “yes”, then this article will help you to look at your lead generation efforts a little differently.

In this article we are going to take a look at 3 of the biggest lead generation mistakes that so many salespeople make.

Call Tracking – The Tool Every Small Business Can’t Afford To Be Without

Your phone is ringing, it’s a customer who wants to do business with you and they got your number from – – hmmm, you have no idea where they found you.

You’ve invested a lot of time and money on your marketing campaigns and strategies – – your website, social media, sleek postcards and mailers, email campaigns or maybe an expensive video series. Without some type of call tracking program you have no way of knowing which marketing strategies are working and which ones are just costing you money. This is a problem we see with companies of all sizes and industries.

How Best To Deal With Negative Online Reviews

Negative reviews online can seriously impact a business’s bottom line as more and more consumers are researching their purchases online – and complain when something didn’t go right or their way. Having an action plan and strategy for dealing with negative reviews is something every business should have in place before the problem crops up.

A negative review can cost a business sales. Consumers love to read the reviews before choosing a restaurant, making a purchase or finding a good dentist, pediatrician or local contractor. But a negative review doesn’t always equate to lost sales and revenue if it is handled correctly.

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